What is Intent Data in B2B and what are its tools?
Posted: Thu Dec 05, 2024 5:46 am
What is intent data? What can it do for your marketing campaigns? What should you consider before purchasing intent data software?
What is purchase intent data?
Generally speaking, Intent Data is simply information that indicates a prospect's level of interest in a product or service . Intent data can include web searches, pages visited, or content read .
The objective of this data is twofold: to understand the thailand whatsapp number data behavior of potential customers in order to approach them more effectively, but also to identify the specific behavior of an account in a company's digital ecosystem.
There are different types of intent data :
Search data relating to the target audience's behavior on search engines that can trigger paid campaigns or SEO positioning
Interaction data to optimize content on social networks or in email marketing campaigns
Firmographic data that provides information about companies such as size, industry, location or turnover, but also.
What are purchase intent tools?
This third group of Intent Data includes the use of software tools that can be very useful for tracking the activity on our website of business prospects who approach us anonymously, that is, they visit the website, consume content but do not leave their contact information.
These tools are able to identify accounts and potential contacts that visit us based on the domain location and IP address. With this information and the management of very powerful databases, we can identify the activity of potential clients, obtain information about the pages they have viewed or the time they have spent on each of them. Is it possible to know which specific people have visited us? The answer is NO. But it is possible to know which companies have visited us , from where and what content they have viewed.
There are numerous Intent data tools on the market, Leadfeeder is one of them.
How can purchase intent software help a marketing campaign succeed?
A marketing campaign must answer at least the following questions before launching it:
What objectives do you pursue: brand recognition, demand generation, loyalty, etc.?
What market segments do we target?
Who is our ideal client profile ?
What specific needs do we aim to meet and what makes us unique?
What is purchase intent data?
Generally speaking, Intent Data is simply information that indicates a prospect's level of interest in a product or service . Intent data can include web searches, pages visited, or content read .
The objective of this data is twofold: to understand the thailand whatsapp number data behavior of potential customers in order to approach them more effectively, but also to identify the specific behavior of an account in a company's digital ecosystem.
There are different types of intent data :
Search data relating to the target audience's behavior on search engines that can trigger paid campaigns or SEO positioning
Interaction data to optimize content on social networks or in email marketing campaigns
Firmographic data that provides information about companies such as size, industry, location or turnover, but also.
What are purchase intent tools?
This third group of Intent Data includes the use of software tools that can be very useful for tracking the activity on our website of business prospects who approach us anonymously, that is, they visit the website, consume content but do not leave their contact information.
These tools are able to identify accounts and potential contacts that visit us based on the domain location and IP address. With this information and the management of very powerful databases, we can identify the activity of potential clients, obtain information about the pages they have viewed or the time they have spent on each of them. Is it possible to know which specific people have visited us? The answer is NO. But it is possible to know which companies have visited us , from where and what content they have viewed.
There are numerous Intent data tools on the market, Leadfeeder is one of them.
How can purchase intent software help a marketing campaign succeed?
A marketing campaign must answer at least the following questions before launching it:
What objectives do you pursue: brand recognition, demand generation, loyalty, etc.?
What market segments do we target?
Who is our ideal client profile ?
What specific needs do we aim to meet and what makes us unique?