How a good strategy can help you win clients on Facebook

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As we have said several times, the first step for any digital activity is to make a plan. We must plan our digital communication actions if we really want them to have any results in the company's overall objectives. Communication on the Internet is not a matter of fashion or blindly following the main trends. It is necessary to have clear objectives and a roadmap to be able to achieve them. To begin to plan your communication strategy on Facebook we suggest you follow these 3 steps:

Quantify your goals: Use Facebook analytics to determine a conversion goal for clicks, leads, and customers. Having a numerical goal will allow you to analyze your results easily and will also allow you to plan a budget and specific actions.
Review your customer profile: To increase the number of customers you get through Facebook, you need to reach the right audience. Analyze your ideal audience and you will be able to determine the best way to reach them. Here are some tips to help you target your customers exactly. By the end, you will know what their needs are, where they are located, what industry they work in, and with that, you will be able to create specific content for each of them.

Create a unified campaign: Everything you do on Facebook should go hand in australia physiotherapist email database hand with the rest of your marketing strategy to maintain a strong brand image that resonates with your audience. If your company has a serious and professional tone, your social media should follow suit. If, on the other hand, you use a more familiar and customer-friendly style, your digital communication should keep pace. Make sure that the content you offer on Facebook is consistent with the rest of your marketing efforts so that everything adds up to a single effort.
Once you have a strategy based on numerical goals, a defined target audience and consistent actions across your entire communication apparatus, it's time to put it to the test and start attracting customers on Facebook. The first step to this is to increase the number of people you reach through this social medium.

Your first action, without a doubt, will be to create a content strategy. What does your audience want to read? What offers interest them? How can you reach them? If you did the research for the second point of this article, you will have the answers to these questions.

Apart from that, keep these 4 points in mind.

Frequency: According to Bit.ly, the average Facebook post length is only 3.2 hours. Posting frequently will ensure that more people are seeing your message. It should be noted that you should not overdo the quantity of your posts either. Constant posting can make you seem too eager and people will stop reading you.

Quality content: Don't sacrifice quality just to increase your frequency. People are looking for useful and relevant information, so stop spamming. Everything you publish should be part of your overall strategy and have a clear objective. No part of your content can be published at random.

The ideal time: Study Facebook analytics to find out the time when your posts had the most interaction and the highest CTR. This will vary depending on the industry you work in, but the data you obtain will allow you to optimize your time and get the most out of your content.

Images: People often overlook posts from a corporate page that appear in their feed. Use images or content that is engaging and impactful to make it stand out from the rest. Infographics and photos with a bit of branding often yield great results.

By following these tips, you can lay the foundations for a Facebook strategy that will allow you to increase your reach and get new business prospects. Keep in mind that digital communication is a changing thing and you will most likely have to adjust your strategies more than once. If you want to know more about how to take advantage of the power of Facebook to increase your sales, download our free ebook: