Four ways to optimize your website to attract new customers
Posted: Thu Jan 23, 2025 5:35 am
Optimizing or improving your website so that it appears in the searches that your potential clients make on the Internet is a key step for your digital strategy. In fact, the amount of traffic that comes from search engines will be the true thermometer of how well you are positioning your brand, products and services. So, to attract quality traffic, that is, to get more visitors to your website because the answer to their questions is there and not by coincidence, is the task of SEO within your page.
What is on-page SEO?
As we pointed out in a previous article , the decision of search engines to rank a result first or last is basically based on two factors: 1) relevance and 2) authority of your website's content. When writing your website's content, australia school email database base your texts on key keywords that you know your target audience is using in search engines.
The first task of in-site SEO is to make sure you know what keywords and topics your target audience is searching for and to make sure you use those keywords on your website. This increases your chances of reaching your target audience by appearing in their search results on Yahoo!, Google or Bing.
In summary, On-Page SEO is about these two tasks:
• Choose the best keywords to create website content around.
• Make it clear to search engines that your website is about those keywords.
The 4 pillars of on-page SEO
1. Meta Tags
Meta tags are the official data tags of each page that are found between the tags that open and close the HTML code of the page. The most popular Meta Tags are the Title Tag, Meta Description and Keyword Tag. These tags alert search engines with relevant information about the content of the page, which helps them decide if your website is appropriate to appear as an answer to a given search query.
2. Title Tags and Meta Descriptions
Title tags and Meta Descriptions are two of the most important tags when it comes to SEO and increasing the potential click-through rate of visitors to your website. A title tag is a tag in HTML code that contains a sentence describing the content of a given page.
These tags are the first aspect of your website that the search engine robot will encounter when it scans your page. Therefore, it is important to make a good first impression by optimizing the title tag and meta description of each page according to your keyword strategy and your branding strategy. Titles are generally around 77 characters long, so you should try to be direct and wise when writing one.
The Meta description is what appears on the search engine results page as a text description of your page's content, just below the link to your page's title. While these descriptions are not taken into account by search engines to determine the relevance of a web page, they are used by visitors to your site to decide whether or not your website is a relevant result for them and it is an important factor that encourages the visitor to click or not on the link that leads to your website. In your case, do you read the description of each link in the search results to decide whether or not to click on it, right? Or if you don't read them, at least you take a quick look at all of them. So make sure that this description includes keywords that fit your strategy as well as the main call-to-action of your content.
3. Content
The content within each page of your website is a critical component of SEO. Content is what search engine robots look to associate with the set of keywords or key phrases contained in the HTML code. Without content, robots are left in the dark as to what your website is about.
When creating content for your website, it's important to remember to give search engine robots enough information. About 100 words of text aren't enough for robots to read and understand what your website is about. And all this content shouldn't be stuffed with keywords either, as some search engines penalize websites that stuff their content with keywords.
Instead, you should write about your products, services and ideas naturally and let your keywords and variations flow spontaneously and according to the context of what you are writing. If that doesn't happen, go back to the content you created and produce variations on it, so that the same message increases its chances of exposure, but optimized.
4. Location
When appropriate, you should add localization to your content and keywords. This is extremely important for businesses that offer products or services to a specific geographic region. For example, if you are a lawyer, you will want to have a page with content set up for each location where you offer your services. When creating content for your website, you will also want to include localized keywords so that search engines know that you have offices and operate in a certain geographic location.
What is on-page SEO?
As we pointed out in a previous article , the decision of search engines to rank a result first or last is basically based on two factors: 1) relevance and 2) authority of your website's content. When writing your website's content, australia school email database base your texts on key keywords that you know your target audience is using in search engines.
The first task of in-site SEO is to make sure you know what keywords and topics your target audience is searching for and to make sure you use those keywords on your website. This increases your chances of reaching your target audience by appearing in their search results on Yahoo!, Google or Bing.
In summary, On-Page SEO is about these two tasks:
• Choose the best keywords to create website content around.
• Make it clear to search engines that your website is about those keywords.
The 4 pillars of on-page SEO
1. Meta Tags
Meta tags are the official data tags of each page that are found between the tags that open and close the HTML code of the page. The most popular Meta Tags are the Title Tag, Meta Description and Keyword Tag. These tags alert search engines with relevant information about the content of the page, which helps them decide if your website is appropriate to appear as an answer to a given search query.
2. Title Tags and Meta Descriptions
Title tags and Meta Descriptions are two of the most important tags when it comes to SEO and increasing the potential click-through rate of visitors to your website. A title tag is a tag in HTML code that contains a sentence describing the content of a given page.
These tags are the first aspect of your website that the search engine robot will encounter when it scans your page. Therefore, it is important to make a good first impression by optimizing the title tag and meta description of each page according to your keyword strategy and your branding strategy. Titles are generally around 77 characters long, so you should try to be direct and wise when writing one.
The Meta description is what appears on the search engine results page as a text description of your page's content, just below the link to your page's title. While these descriptions are not taken into account by search engines to determine the relevance of a web page, they are used by visitors to your site to decide whether or not your website is a relevant result for them and it is an important factor that encourages the visitor to click or not on the link that leads to your website. In your case, do you read the description of each link in the search results to decide whether or not to click on it, right? Or if you don't read them, at least you take a quick look at all of them. So make sure that this description includes keywords that fit your strategy as well as the main call-to-action of your content.
3. Content
The content within each page of your website is a critical component of SEO. Content is what search engine robots look to associate with the set of keywords or key phrases contained in the HTML code. Without content, robots are left in the dark as to what your website is about.
When creating content for your website, it's important to remember to give search engine robots enough information. About 100 words of text aren't enough for robots to read and understand what your website is about. And all this content shouldn't be stuffed with keywords either, as some search engines penalize websites that stuff their content with keywords.
Instead, you should write about your products, services and ideas naturally and let your keywords and variations flow spontaneously and according to the context of what you are writing. If that doesn't happen, go back to the content you created and produce variations on it, so that the same message increases its chances of exposure, but optimized.
4. Location
When appropriate, you should add localization to your content and keywords. This is extremely important for businesses that offer products or services to a specific geographic region. For example, if you are a lawyer, you will want to have a page with content set up for each location where you offer your services. When creating content for your website, you will also want to include localized keywords so that search engines know that you have offices and operate in a certain geographic location.