Decide how your newsletter will add value
One of your top priorities in creating a newsletter should be providing real value to your subscribers. If your campaigns offer nothing but promotional content, your open rates and click-through rates will suffer.
You can add value to your newsletters by:
Second, you should never buy an email list. Doing so lessens your authority as a sender and will result in low deliverability rates. Double opt-in signups are a much more effective and responsible email list-building strategy.
Third, don’t forget about email list cleaning. Luckily, most list of slovenia cell phone numbers email marketing software does this for you. Instead of manually keeping track of unengaged contacts, entering this data in your contact management tool, and segmenting your list, solutions like Brevo handle all of this for you.
Features like pop-ups, live chat windows, and lead magnets can do wonders for lead generation and growing your subscriber base. That said, it’s important to be mindful of their placement.
Start with the most important information
To help your readers get the most out of your newsletter, try using the “inverted pyramid” structure.
Borrowed from journalism, the inverted pyramid is a writing tactic that means starting with your most newsworthy content and following with supporting details or other information. Given users’ short attention spans, the concept works well in digital spaces too.
When readers open your newsletter, they often don’t have time to read every last detail. That’s why special offers, brand updates, and new product launches should be the first thing you give to your readers.
What’s more, structuring your newsletter this way doesn’t necessarily mean your subscribers will ignore the rest of your content. If anything, you win their extended attention by giving them what they want first. From there, intrigued readers will likely continue on through your email.
