Hard bounce
Email marketers are already familiar with this marketing term. A hard bounce is when an email “bounces” immediately because the email doesn’t exist, is misspelled, or is blocked. Hard bounces are permanent and will never be delivered.
Soft bounce
A soft bounce is when an email “bounces” due to a server issue or other temporary problem.
List segmentation
If you had different types of customers and customers at different stages of their buying bank email list cycle, would you send them the same email? The answer is no. With list segmentation, businesses segment their prospects and current customers into lists that match their current buying cycle or the type of customer they are. These different lists receive different information/content that matters most to them.
Spam
One of the less popular but more well-known digital marketing terms. Nobody likes receiving spam. Spam is email that we haven't signed up for. It's unsolicited email that a company sends you because, most likely, they purchased an email list and you're on that list.
Opening rate
The open rate is the percentage of emails opened out of the total emails sent. Similar to CTR, the open rate takes into account all emails sent and divides the total by the number of emails opened. For example: If we sent an email to 1,000 subscribers but only 250 people opened that email, the open rate would be 25%.
Congratulations, you've made it through this comprehensive list of the most valuable digital marketing terms and their definitions.
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