How many leads or sales will you get?

[Habib01]

We all understand the need to justify our efforts, but the more we take data from different sources to try to predict how our efforts will pay off, the more variables and risks we introduce into the equation.

I’m not advocating “just trust me,” but at the same time, we need to emphasize that the tools at our disposal aren’t smart enough (yet) to accurately tell us how our SEO campaign will perform.

3. Guaranteed or promised performance
Artificial intelligence and machine learning are improving rapidly. However, right now, in christian churches email list the SEO space, the tools we have available that use it cannot yet make a guarantee or promise.

Projections and simulations are based on past or predicted future trends.

Furthermore, audit tools are taking a programmatic view of the site and relying on technical factors. They don't have a holistic view of the content or the broader range of things that influence search engine rankings.

Relying and assuming that fixing all the issues in a site audit and focusing on specific keywords and rankings will be the holy grail in terms of driving performance when we achieve them is dangerous.

We have the ability to make predictions based on the tools and data we have available, but we make no promises in terms of performance.

4. What the future holds
The tools we have now are based on search algorithms. The data is often tied to the last 90 days or a year.

All of this is looking at the present or recent past to draw trends and conclusions.

Ranking factors change.

Machine learning is already in Google's algorithm.

Competitors in most industries are constantly doing their own SEO, content updates, website launches, and are moving targets.