Why will it help your business?
Posted: Sat Jan 25, 2025 6:28 am
Very simple, let's give an example: Imagine that you sell hotel rooms in Begur, right? And to appear organically for hotel rooms in Begur with your hotel website, you are competing directly with a fierce industry where there are competitors such etc.
Getting past these monsters through SEO techniques will be almost impossible, as their business model is based on this. While yours is not.
Therefore, the solution to this problem and that of many companies is to create interesting content related to their transactional words, taking into account the buyer's process mentioned above.
That is to say: Continuing with the example of hotels in Begur, chairman email lists surely the person who is looking for this information also performs other searches to prepare their weekend, right?
How to: What to do in Begur, Tourist Office in Begur, where to eat in Begur, which beaches to visit in Begur. If you do these searches on the Internet you will see that Booking or Tripadvisor do not reach all these searches since they are very "niche" / specific (but still in some cases they do, how boring!!)
Or even imagine another more specific type of buyer (This is the idea) who wants to prepare a romantic getaway in Begur and also needs a hotel would carry out the following searches:
Romantic hotels in Begur, hotels with Spa, romantic plan in Begur, what to do in Begur with your partner, the most beautiful beaches on the Costa Brava, the best sunsets in Begur….etc.
What am I trying to get at? The question here is that if we create blog articles offering a solution to their queries, we will have the opportunity to position ourselves in their minds when they are choosing a hotel, since they will have entered our website with what they know about us and, on top of that, we have helped them
By applying the inbound strategy in this way we will achieve 2 things:
Attack keywords with less competition than "Hotel in Begur" (with which we can obtain organic traffic - using SEO techniques) and 2 that once on our website we can make a direct offer about our hotel or even request an email to send a discount code, the issue here will be the capture of the LEAD to later sell our service (Skipping the transactional search that the user would do since we have offered the solution directly) BRUTAL!
I hope that the potential of a well-crafted Inbound strategy has become clear to you and how it can benefit your company. If you want to start implementing it NOW, contact us and we will be happy to help you.Otherwise, try it yourself and send us any questions you may have so we can discuss them on the Digital Marketing for Business Blog.
Getting past these monsters through SEO techniques will be almost impossible, as their business model is based on this. While yours is not.
Therefore, the solution to this problem and that of many companies is to create interesting content related to their transactional words, taking into account the buyer's process mentioned above.
That is to say: Continuing with the example of hotels in Begur, chairman email lists surely the person who is looking for this information also performs other searches to prepare their weekend, right?
How to: What to do in Begur, Tourist Office in Begur, where to eat in Begur, which beaches to visit in Begur. If you do these searches on the Internet you will see that Booking or Tripadvisor do not reach all these searches since they are very "niche" / specific (but still in some cases they do, how boring!!)
Or even imagine another more specific type of buyer (This is the idea) who wants to prepare a romantic getaway in Begur and also needs a hotel would carry out the following searches:
Romantic hotels in Begur, hotels with Spa, romantic plan in Begur, what to do in Begur with your partner, the most beautiful beaches on the Costa Brava, the best sunsets in Begur….etc.
What am I trying to get at? The question here is that if we create blog articles offering a solution to their queries, we will have the opportunity to position ourselves in their minds when they are choosing a hotel, since they will have entered our website with what they know about us and, on top of that, we have helped them
By applying the inbound strategy in this way we will achieve 2 things:
Attack keywords with less competition than "Hotel in Begur" (with which we can obtain organic traffic - using SEO techniques) and 2 that once on our website we can make a direct offer about our hotel or even request an email to send a discount code, the issue here will be the capture of the LEAD to later sell our service (Skipping the transactional search that the user would do since we have offered the solution directly) BRUTAL!
I hope that the potential of a well-crafted Inbound strategy has become clear to you and how it can benefit your company. If you want to start implementing it NOW, contact us and we will be happy to help you.Otherwise, try it yourself and send us any questions you may have so we can discuss them on the Digital Marketing for Business Blog.