Video for everything related to accounts?

[Habib01]

The ABM challenge
Now, ABM sounds great, but it also comes with a set of challenges that force us to rethink how we build these programs.

This is largely because we are often targeting potential customers who haven't raised their hand yet or entered our sales funnel.

As a result, Account-Based Marketing is largely an outbound methodology, and this creates some big challenges.

First, at the connection stage, how do you capture attention and awareness? How do you stimulate the response of people who have not yet joined the programs?

Once you're building engagement, how do you build trust? How do you build a more personal connection? And how do you create a sense of urgency for an account that you may not think is ready for a demo?

And finally, how do we move from individual lead-level intelligence to account-level intelligence to help us better understand and tailor our messaging for a solution that targets an account as a whole?

The good news is that video content and video analytics can help with each of these challenges, so let’s take a look at how you can use video to supercharge your ABM programs.

When it comes to raising awareness, and this ties directly into that connect stage, there are chiropractor email address a few different ways you can use video to stand out and get the responses you need.

The first is to leverage video with an email marketing campaign that targets people in key accounts.

Let's say you have 50 different contacts across the business that you know might be a good fit for what you do.

Instead of sending them the same old text-based email or a link to an eBook, include a video, a customer testimonial related to the industry they are in.