Social Media Tips for Small Businesses?
Posted: Sat Jan 25, 2025 6:47 am
As you already know, aligning marketing with revenue is vitally important to success with Account Based Demand and this is where we can help.
Last year, I had to buy a pair of shoes. As I was checking out, the cashier asked me if I would like to sign up for the store's loyalty program. It was free, so I figured it couldn't hurt. I haven't bought anything from the brand since.
There is nothing wrong with the shoes I bought. The store has every type of shoe you can imagine, and the prices are not too bad. So why haven't I returned?
Well, aside from not being a shoe consumer, I'd have to say it's because the company doesn't send me personalized messages. When they send me an email about a promotion, it's the same message that all of their loyalty program members receive. There's nothing special about it, at least to me.
But what if the brand had sent me an email offering a discount on shoe brands clinical nurse specialist email list I have purchased in the past? What if the company had given me 10% off on my birthday? Or what if it had offered me certain types of men’s footwear during specific seasons, such as sandals in the summer or boots during the winter? I would be more inclined to be a repeat customer.
The point: If this store specifically targets me, I would be more likely to become a loyal customer. This has become the norm as customers demand more meaningful relationships rather than boring loyalty programs.
In fact, according to the report “Harnessing the Value of Emotional Connection for Retailers,” “emotionally connected customers have a 306% higher lifetime value (LTV), stay with a brand for an average of 5.1 years versus 3.4 years, and will recommend brands at a much higher rate (71% versus 45%).”
Personalization.
Personalization has been defined in a number of different ways. At a basic level, it can mean products marked with initials, a name, or a monogram. It refers to making things personal, such as applying a general statement that speaks to a core audience. It can include design or tailoring to meet an individual's specifications, needs, or preferences.
Last year, I had to buy a pair of shoes. As I was checking out, the cashier asked me if I would like to sign up for the store's loyalty program. It was free, so I figured it couldn't hurt. I haven't bought anything from the brand since.
There is nothing wrong with the shoes I bought. The store has every type of shoe you can imagine, and the prices are not too bad. So why haven't I returned?
Well, aside from not being a shoe consumer, I'd have to say it's because the company doesn't send me personalized messages. When they send me an email about a promotion, it's the same message that all of their loyalty program members receive. There's nothing special about it, at least to me.
But what if the brand had sent me an email offering a discount on shoe brands clinical nurse specialist email list I have purchased in the past? What if the company had given me 10% off on my birthday? Or what if it had offered me certain types of men’s footwear during specific seasons, such as sandals in the summer or boots during the winter? I would be more inclined to be a repeat customer.
The point: If this store specifically targets me, I would be more likely to become a loyal customer. This has become the norm as customers demand more meaningful relationships rather than boring loyalty programs.
In fact, according to the report “Harnessing the Value of Emotional Connection for Retailers,” “emotionally connected customers have a 306% higher lifetime value (LTV), stay with a brand for an average of 5.1 years versus 3.4 years, and will recommend brands at a much higher rate (71% versus 45%).”
Personalization.
Personalization has been defined in a number of different ways. At a basic level, it can mean products marked with initials, a name, or a monogram. It refers to making things personal, such as applying a general statement that speaks to a core audience. It can include design or tailoring to meet an individual's specifications, needs, or preferences.