When we talk about implementing B2B online marketing strategies , we have to think that these will never directly reach the client, since before the sale a person must always speak with the client company.
So, the ultimate goal is to get Leads with your B2B sales strategy.
A Lead is a real sales opportunity , someone who has somehow shown you that they have a legal email leads for sale real interest in what you do via a form, email or by calling you on the phone.
Therefore, when working on digital marketing to get qualified leads , there are 3 phases in which you will have to emphasize all the activity, within the sales cycle:
Traffic attraction phase
Lead generation phase
Customer conversion phase
Below I leave you some of the best B2B marketing strategies with which you can get more clients and sales for your business.
Positioning for B2B businesses
Without a doubt, one of the best B2B digital marketing actions is to appear in search engines when your potential client searches for what you sell .
In this way, you are not only generating a brand (Branding) but you have also opened the door to your house (your website) so that they can come in and see what you can offer them.
You may be interested in: How to position a post and appear in the Top 10 on Google in less than a week
The truth is that positioning on Google is the first channel for attracting B2B customers and companies , both individually and as part of an Inbound Marketing strategy.
Of course, it is also much more complex than in a traditional business, so all your B2B marketing tactics related to SEO should be aimed at:
Understand that search terms are much more specific (long tail) and complex.
Purchasing processes are not impulsive but rather very well thought out and also longer, so the destination landing pages of your B2B SEO campaigns must generate much more reliability.
SEO content becomes much more useful, in the sense that it provides more value and more information than a standard blog post.
Search patterns vary widely, which directly affects how the positioning strategy for B2B companies is approached.
Mobile marketing is becoming more important, as is mobile SEO and navigability.
My advice at this point is to turn to a B2B SEO agency that can optimize your website for Google in the best possible conditions.
Online advertising campaigns for B2B companies
Online advertising is essential for B2B companies, although there are some nuances to be made.
B2B advertising campaigns must be very focused , because as we have seen before, they are much more specific.
This is why it is very important to know how to choose the platform that best suits the needs of your company.
Facebook Ads. An excellent B2B advertising platform whose main advantage here can be a drawback. Facebook Ads “offers” continuous display of ads to the public by segmenting them, so if they are interested, but not now, the cost per lead will be high.
Linkedin Ads. As a B2B social network, Linkedin is one of the best options for advertising aimed at B2B businesses. In addition, the multiple types of ads it integrates make it highly recommended.
Google Ads. Personally, my advertising platform for B2B markets, because it works in “passive” mode, you know that the Leads have a real interest at this very moment.
A tip: Throughout our years of experience with Google Ads and online advertising in general, we have determined that combining B2B online advertising with Marketing Automation helps achieve much better results.
I tell you about it in this post about Online Advertising and Marketing Automation .
Email marketing & marketing automation
When we talk about digital marketing for B2B companies, we are talking about negotiation and sales processes that can be complex and also take a long time.
This is why email marketing is one of the best digital marketing strategies for B2B, as it reaches the inbox of your potential target audience directly.
Of course, you have to forget about the typical Newsletters and opt for a mailing focused on conversion , which helps to:
Providing value to the user
Resolve your doubts and questions about our product or service
Influence your purchasing decision towards our brand
Reduce average purchase decision making times
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