Why is it important to get good contacts on Linkedin?

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Because if we manage to create a network of valuable contacts that interact and generate engagement with us, we will be much closer to converting a high percentage of that network into clients of my brand (or mine).

Linkedin is a professional social network where users are not looking for posturing, on the lawyer email marketing database contrary, we are looking for ways to use Linkedin to attract clients.

We are not here to “collect contacts” as is done on Twitter, Facebook and Instagram. Here it is not necessary to have a lot of contacts, but to know how to interact with them to achieve our brand objectives.

And the key to achieving this is very simple: You must provide value .

In your communication
In your profile
In your publications
In your relationships with other Linkedin users.
Rules related to how to get contacts on Linkedin
Linkedin sets some very specific rules on how to add contacts on Linkedin.

Linkedin contact limit . You can only have a maximum of 30,000 contacts. When you reach this number, either delete some of the ones you have or you won't be able to continue growing.
You can only send 5,000 invitations on Linkedin. This counter will only add up when the contact you invite does not accept you. Otherwise, it will not add up.
Beware of Linkedin's commercial limit . If you exceed the monthly search limit, Linkedin will block you and you will not be able to continue searching until the following month.
While these are the main rules on how to manage contacts on Linkedin, I will tell you that the volume of contacts you get influences your Linkedin SSI or Social Selling Index .

The Linkedin SSI is a metric that scores your status and activity and also measures the volume of contacts you periodically add to Linkedin.

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This brings us to what I call “the Linkedin paradox” . Linkedin values ​​and scores in your SSI that you are getting valuable contacts and the good thing is that they are in a similar position and/or a similar sector. Ok, let’s do it.

However, if you send invitations to contact people with similar positions to yours (for example, executives or CEOs) and they do not respond, Linkedin penalizes you.

It doesn't matter if that person has rejected you or if they haven't been on LinkedIn for 2 years, they count you as a "negative" contact and can lower your SSI score.