How to work on pain points in my marketing and sales strategy
Posted: Sat Jan 25, 2025 8:10 am
As I said before, determining the most important pain points of a client, sector or market determines how you are going to work on your entire digital marketing and sales strategy.
Let's see it.
User search intent (SEO factor)
Search intent is what the user expects to find when they make a query in search engines. What you have to us companies board of directors email database keep in mind is that depending on how you work on your communication and pain points, you will have better or worse results.
You may be interested in: 10 tips to keep in mind if you are going to start an online business
For example:
If you search for “ how to do online marketing ”, it seems like you want to learn or know how to do it, so you are not clear about your purchase intention.
If you search for “ online marketing company/services ”. Your search has a clear intention to buy, so it is important that you know how to position yourself for this keyword and in the landing page that receives it, work on the pain points from an appropriate perspective. In this way, it is easy to increase the volume of clients.
Creating online marketing and sales campaigns
Now, transfer all this to a global online marketing campaign in which transferring the pain points implies a greater capture of leads.
Let me tell you three specific cases so you can see how to apply pain points to an online marketing and sales strategy:
Company developing a dashboard for management
Pain points of the large company target:
They do not have tools for strategic decision making
They do not have a global and detailed vision of the company's situation in real time.
They go on a trip and don't check the situation indicators until they return.
Operational strategy
Translate these pain points from the first image on the website, posing thought-provoking questions to visitors.
Propose a Lead Magnet based on a 15-day dashboard demo where Leads can test the tool.
Create a Lead Nurturing phase in which, in a subtle and non-invasive way, emails are sent that provide value to the user until, after some time, they are the ones who call asking for information.
Online marketing agency
Weaknesses and needs of a company that sells online:
They just don't get traffic or customers
They invest in advertising campaigns but do not get results
Has little investment capacity
Operational strategy
The focus is on working with segmented landing pages in which specific questions are asked from the start to generate more attention.
Lead Magnet based on Marketing Automation tools and Sales Funnels
Initial approach with online marketing training projects so that they learn how to do it with low-cost strategies
When there are benefits, outsourcing the online marketing service is considered.
Digital skills training program for executives
Pain points for a manager on the Internet
Lacks digital knowledge and skills
You don't know how to design a digital sales strategy
Outsourcing the service is an excessive cost, they have to do it in the company
Operational strategy
Creation of a specialized training program in digital skills for managers that covers their needs
Flexible program, which is customized according to the needs of each company and adapts its content.
Lead Magnet based on free MasterClasses on the subject and Lead Nurturing supported by 10-minute video training pills that show tools, work methodologies and specific actions.
Let's see it.
User search intent (SEO factor)
Search intent is what the user expects to find when they make a query in search engines. What you have to us companies board of directors email database keep in mind is that depending on how you work on your communication and pain points, you will have better or worse results.
You may be interested in: 10 tips to keep in mind if you are going to start an online business
For example:
If you search for “ how to do online marketing ”, it seems like you want to learn or know how to do it, so you are not clear about your purchase intention.
If you search for “ online marketing company/services ”. Your search has a clear intention to buy, so it is important that you know how to position yourself for this keyword and in the landing page that receives it, work on the pain points from an appropriate perspective. In this way, it is easy to increase the volume of clients.
Creating online marketing and sales campaigns
Now, transfer all this to a global online marketing campaign in which transferring the pain points implies a greater capture of leads.
Let me tell you three specific cases so you can see how to apply pain points to an online marketing and sales strategy:
Company developing a dashboard for management
Pain points of the large company target:
They do not have tools for strategic decision making
They do not have a global and detailed vision of the company's situation in real time.
They go on a trip and don't check the situation indicators until they return.
Operational strategy
Translate these pain points from the first image on the website, posing thought-provoking questions to visitors.
Propose a Lead Magnet based on a 15-day dashboard demo where Leads can test the tool.
Create a Lead Nurturing phase in which, in a subtle and non-invasive way, emails are sent that provide value to the user until, after some time, they are the ones who call asking for information.
Online marketing agency
Weaknesses and needs of a company that sells online:
They just don't get traffic or customers
They invest in advertising campaigns but do not get results
Has little investment capacity
Operational strategy
The focus is on working with segmented landing pages in which specific questions are asked from the start to generate more attention.
Lead Magnet based on Marketing Automation tools and Sales Funnels
Initial approach with online marketing training projects so that they learn how to do it with low-cost strategies
When there are benefits, outsourcing the online marketing service is considered.
Digital skills training program for executives
Pain points for a manager on the Internet
Lacks digital knowledge and skills
You don't know how to design a digital sales strategy
Outsourcing the service is an excessive cost, they have to do it in the company
Operational strategy
Creation of a specialized training program in digital skills for managers that covers their needs
Flexible program, which is customized according to the needs of each company and adapts its content.
Lead Magnet based on free MasterClasses on the subject and Lead Nurturing supported by 10-minute video training pills that show tools, work methodologies and specific actions.