The importance of stars in increasing CTR

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How important are stars in increasing CTR?
The CTR or Click Through Rate is the number of clicks that a link receives in relation to the impressions , that is, the percentage of times that they click on your result for each time you appear in the SERPs.

How to improve CTR?
There has been a lot of talk about how to improve CTR and it's nothing new chief vp sales marketing officers email list if I tell you that you have to put an attractive title, an optimized URL and a catchy description to capture the user's attention. But today we go further and we are going to talk about the importance of stars in search results, also known as rich snippets .

What are rich snippets?
A rich snippet is additional information that helps users learn more about the website they are visiting. For example, we find the stars that appear in search results.

What are the stars that appear in search results?
The stars that appear in search engines are part of the rich snippets, which allow users to learn more about the website they are going to access. These stars show information about the ratings made by users in the form of opinions or reviews.

A fundamental part of the rich snippet is that it helps you differentiate yourself from the competition, since even if your competitors also show stars in their results, having a higher user rating is a differentiating factor compared to other results.

How do stars influence CTR?
The use of stars in search results is a practice widely used by many websites, since according to a study carried out by it shows that it increases the probability of clicking on your results or CTR by up to 35%.

The study focuses specifically on how the American market increases by up to 35%, while the European market increases by 13%.

From this study we were able to draw the following conclusions:

Users took less time to click on results that displayed stars in their results.
The area of ​​interest for users in the SERPs is focused on results that display stars in their results.
There is a significantly higher click-through rate for organic results with stars.
It is not confirmed that using stars in search results directly increases ranking, but by increasing the percentage of clicks and, therefore, visits, it indirectly increases the SEO of our website.

Is CTR important in SEO?
User behavior is becoming increasingly important when developing Google's algorithm, which is why it is always looking for ways to satisfy the user with the results shown in the SERP.

As we have mentioned before, stars through rich snippets do not directly improve your website's SEO, but the fact that they encourage more clicks means that the website receives more quality visits and, therefore, improves SEO. Therefore, Google highly values ​​the use of this type of actions that improve the user experience.

How do I add stars to my posts?
In this post we show you the most used plugins in WordPress to add rich snippets to your website's articles.

Most used plugins for implementing rich snippets:

KK Star Ratings

All In One Schema.org Rich Snippets

With the help of these plugins we can implement as many rich snippets as we want, including stars in search results.

Conclusion
Using stars in search results through rich snippets is very positive since it increases the intention of users to click on your results. In addition, we see how this indirectly increases the SEO and positioning of our website.