However, content should help you establish authority in your field and attract new users by providing useful content for your potential customers. If you run a marketing company, your blog should answer your clients' marketing questions.
The content should also be targeted at the right people. It needs to be written in a tone that is unique to your audience, not in a robotic, sophisticated tone.
In fact, studies show that your content should not be written above a fourth grade level.
So how do you start meeting your customers’ needs?
Well, the answer should be relatively simple.
Whatever field your business is in, that is the axis on which you should base your dental email list content. If you notice that several clients are hiring your company for the same reason, then focus on those topics in your blog.
You should also remember that people come to your website hoping to solve a problem they have. So after you've hooked them with relevant content, make sure your blog is also diverse enough (but still within your field) to address any of their needs.
2. You are missing calls to action
The first thing I tell agency clients about their content is that they lack calls to action (aka CTAs).
This is the death of their conversions.
Think about your landing page. Do you encourage your audience to take action? Can they schedule a meeting for a consultation or get in touch with you? Do you have CTAs on your blog posts?
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