As mentioned, the phenomenon of there being false data for the display of advertising banners has been observed. The phenomenon is quite intense at an international level as it is estimated to reach advertisements, although in Greece it is estimated to be at lower levels. Strict protection of brand safety, in the sense that it is not good to display ads near inappropriate and incompatible content.
Viewability ensuring the viewability of the ad, i.e. having measurements australia whatsapp number database that an ad is actually being shown to the right audience Transparency throughout the entire ad chain Third party verification measurement as a key requirement Walled garden issues ”, that is to say that there should be solutions to the problems that exist from the existence of environments where advertising is shown only through certain channels, as is the case with Google and Facebook Improving standards data transparency, of Europe Improving the user experience, as there is currently a significant decrease in how much consumers say they like seeing ads.
It is worth noting that the SDE has for years, with continuous information from the World Federation of Advertisers WFA and with the valuable contribution of the Association's Digital Group, closely monitors and has a formed opinion on the most important digital issues both internationally and locally level, while engagement with the principles of the Global Media Charter has already started since May of How programmatic advertising helps to get ROI-driven digital marketing solutions for maximizing brand reach and engagement? Justin D’Costa • Aug , min read Introduction The , “global programmatic ad spend” is estimated to reach , billion US
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