Steps to define the purchase cycle

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If you now have a clearer idea of ​​how defining your client's purchasing cycle or buyer journey can help you, let's see how to define it step by step.

Step 1: Research customers
An essential aspect to be able to correctly define your clients' purchasing cycle is to know exactly who you are addressing . This way, you will be able to adapt the content to each of the phases of the purchasing process. To do this, it is essential that you talk to your current clients. Conduct a brief interview with them to find out what their purchasing process was like , what difficulties they encountered, what they missed, how it could be improved, etc.

Step 2: Buyer Persona
Who is your ideal customer? Buyer Personas are the definition of the customer owner/ partner/ shareholder email list you aspire to have in your company . Therefore, all your marketing campaigns and strategies must be aimed at this buyer persona.

Step 3: Creating the Customer Journey Map
This Customer Journey Map would be the roadmap of the content that we will create to accompany users in the 3 phases or stages of the purchasing cycle: discovery, consideration and decision . To do this, it is important to put yourself in the customer's shoes and know what they feel in each of them in order to adapt to their needs.

Step 4: Define your value proposition
It is important to define what you offer to the client so that they choose you and not the competition. To do this, you must be very clear about your SWOT (strengths, weaknesses, opportunities and threats), in this way, you will be able to solve everything that is harming you.

Step 5: Launching the Buyer's Journey
Finally, it's time to execute your Buyer Journey and analyze it every month to see the results . This way, we can detect points for improvement so we can correct them. We must not forget that in the end we are dealing with people and that their behaviors or ways of thinking may vary.