The purpose of marketing automation is to nurture prospects and engage customers through highly personalized marketing messages across different channels.
Related: 8 Reasons to Use Marketing Automation Software
2. How is marketing automation used?
Marketing automation works best for those processes that already exist in your fishing and forestry email list business, but that you feel you can easily delegate and automate.
Marketing Automation tools use data to understand customers through:
User events (touchpoint interactions)
User profiles (may be based on demographic, geographic and interest data)
Customer segments (can be based on customer behavior)
Funnel stage
To create:
Scheduled Notifications
Notifications enabled
In-App Messaging
Landing Pages
Social media targeting
Automated emails
Targeted Ads
Which are intended to attract customers based on their history of interaction with your company.
Essentially, there are 4 basic elements of the marketing automation workflow.
Triggers: A client activity that starts the automation workflow.
Lag or wait: the time between a trigger and the next action in part of your business
Conditions: These are the rules that guide the workflow (if A is true, do this. If B is true, do that)
Actions: What is done when a client triggers the workflow, considering whether the conditions are true or false.
Today, a customer interacts with your business through emails, websites, social media, text messages, apps, and ads. Collecting all of this data gives you a rich, 360-degree view of a customer.
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