In smaller organizations it is easier: daily personal contact shows the temperature of the relationship and exposes the employee's commitment to the mission and local values. However, the larger the company, the more difficult it is to keep everyone aligned with the institution's principles and satisfied with their roles.
To keep things on track and everyone motivated, there is Endomarketing: which is nothing more than turning the employee into a kind of internal customer, developing actions to win them over, retain them and make them advocates of the brand they represent. Whether inside or outside the company's facilities!
Many institutions already work with internal spam database marketing without having a team dedicated to it. After all, what company doesn't have a bulletin board, hold internal events or something similar?! However, some of these practices are already outdated and no longer meet the local need to convey the message that founders and administrators want, or more than that, they do not explore the full potential and benefits of these simple internal communication actions.
With the advancement of technology and the democratization of the internet, almost 10 out of 10 people stay connected to social networks, have access to email and get information on the big network, so why not interact there with the people who dedicate a large part of their days to your company?
Digital Endomarketing is the evolution of employee relationship techniques applied to the digital environment, using all the tools available and useful for this purpose.
To help you with this task, we have prepared some tips to better engage employees in this ecosystem of great results and endless possibilities. Check it out!
Blogs
To keep employees motivated and interested in company matters, there is nothing better than offering them attractive content that, in addition to conveying the desired messages, offers knowledge and entertainment in a simple and quick way.
Another effective way to engage through blogs is to invite employees to contribute and write texts to be published on the company's channel. This not only brings employees closer together, but also makes them part of the institution's front line, a position of pride for many.
Email Marketing
A 21st century letter, email is the best way to speak directly to one of your employees in a personal and attentive manner in the digital world.
As most of those involved have their own accounts, the relationship department or even administrators can send messages of motivation, knowledge or gratitude to each person, based on their area of expertise, personality or any other relevant attribution.
Social media
The great digital means of communication with the target audience can also be a great option to bring together those who are in your facilities every day.
Transmitting transparent messages that truly portray the institution's values is an effective way of inviting employees to participate and interact, in order to strengthen ties and satisfy the pride of being part of a communicative organization that values everyone.
Digital Internal Marketing is very important for the good functioning of the climate, motivation and integration of an institution, as well as being very decisive in maintaining the local culture. Explore the paths we indicate and go further with the available inputs to take good care of those who wear your company's shirt and dedicate energy to the success of your business.
