But what about the catalogues?
Posted: Sun Jan 26, 2025 3:50 am
Google is working to identify where users are at the moment of search and then present them with content that will drive them to purchase. For brands and marketers, this presents an opportunity to create content that engages users at every stage.
How to create content that aligns with buyer searches
Brands can take advantage of this Google update by creating content.
For example, let's imagine someone is looking to remodel their house.
First, they can search for “home remodeling ideas” or “kitchen remodeling examples” to get some ideas. Google will present them with informative content, assuming they are at the beginning of their search. As a brand or marketer, you can create blog content that addresses “Top 65 Home Remodeling Ideas” or “12 Kitchen Remodels Under $5,000” to attract users.
Then, you assume that the potential customer takes a break and a week later comes back searching fronk oil email list for similar terms. Only this time, Google knows what they really want. Google will present them with things like “Kitchen Remodeling” or even hiring a builder in their area. Finally, once they’ve evaluated their options and visited a few business websites, Google may determine that they’re ready to buy.
If they’re going DIY, they might search for “buy used kitchen cabinets in (location)” or similar. If they’re going for hiring a builder, they might have gone as far as searching for a specific company with “free (brand) consultation” or “(brand) costs .” To attract users who are right on the verge of purchasing, you can create content like “(brand) discounts” or “buy kitchen remodeling materials online.”
Related: How Google’s “Search Journeys” Impact SEO.
photo-1434030216411-0b793f4b4173
2.2 Breaking false beliefs
How much time do you spend analyzing the false beliefs people have about your industry and the types of services you offer?
A false belief is an inaccurate belief that an audience has about an industry, the types of services they offer, other service providers, or their own capabilities.
How to create content that aligns with buyer searches
Brands can take advantage of this Google update by creating content.
For example, let's imagine someone is looking to remodel their house.
First, they can search for “home remodeling ideas” or “kitchen remodeling examples” to get some ideas. Google will present them with informative content, assuming they are at the beginning of their search. As a brand or marketer, you can create blog content that addresses “Top 65 Home Remodeling Ideas” or “12 Kitchen Remodels Under $5,000” to attract users.
Then, you assume that the potential customer takes a break and a week later comes back searching fronk oil email list for similar terms. Only this time, Google knows what they really want. Google will present them with things like “Kitchen Remodeling” or even hiring a builder in their area. Finally, once they’ve evaluated their options and visited a few business websites, Google may determine that they’re ready to buy.
If they’re going DIY, they might search for “buy used kitchen cabinets in (location)” or similar. If they’re going for hiring a builder, they might have gone as far as searching for a specific company with “free (brand) consultation” or “(brand) costs .” To attract users who are right on the verge of purchasing, you can create content like “(brand) discounts” or “buy kitchen remodeling materials online.”
Related: How Google’s “Search Journeys” Impact SEO.
photo-1434030216411-0b793f4b4173
2.2 Breaking false beliefs
How much time do you spend analyzing the false beliefs people have about your industry and the types of services you offer?
A false belief is an inaccurate belief that an audience has about an industry, the types of services they offer, other service providers, or their own capabilities.