how can you impact it?

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We hope this post clears up any confusion you may have.

A Brief History of Dwelling Time
When I look up the definition of “dwelling,” I get the following information:

dwell – VERB live in or at a specified place. (dwell in/on)
think, talk, or write at length about (a particular topic, especially one that is a source of unhappiness, anxiety, or dissatisfaction).
Synonyms: linger over · reflect on · ponder over · meditate on · meditate on
NOUN

A slight regular pause in the motion of a machine.
For our purposes, we will focus more on the synonym side, and amend the concept to the phrase dwell time.

Chances are you’ve heard this phrase before, as I’ve been talking about it ever since I first ran Bing Webmaster Tools. I first mentioned it in a post about creating quality content.

Being inside the engine, I spent time with search engineers and the Spam team, among others. As an SEO professional, you can imagine how interesting it was to get logical (and sometimes illogical) answers to my questions.

Dwell time was one of those concepts that made perfect sense once explained, and it was gmx email list immediately obvious that such a metric could be very important in determining searcher satisfaction.

What is Dwell Time and Why is it Important for SEO?
SEO and dwell time is the amount of time a person spends looking at a web page after they have clicked a link on a SERP page, but before clicking back through the SERP results.

You’ve done it plenty of times, most likely. It’s a brief moment when you evaluate the web page you just clicked to visit. It either instantly provided you with the answer you wanted or it was such an obvious mistake that you hit the back button immediately.

The value of this metric to a search engine should be obvious: the more time you spend consuming the content of a page you clicked to visit, the more likely the page is to meet your needs.