I have a high click-through rate and low conversions!
Posted: Thu Dec 05, 2024 8:18 am
Now, your campaign monitor kicks in, tracking your conversions and click-through rates. If you have a paid plan for your subscriber list, you’ll also have advanced reporting for that revenue stream. Again, even the least interested audiences provide valuable data. They’ll tell you what doesn’t work. It sounds bonkers, but I can explain! Consider these examples to understand better how disengaged subscribers can help your brand’s email marketing strategy: “I’m getting a high open rate, but I don’t have any engagement!” You’ve shirked your design duties! Take advantage of customizable templates to test the best layouts.
Don’t forget to double-check singapore phone number material your mobile optimization, too! Your landing pages aren’t up to snuff. Use your landing page editor to reconfigure your content and find a better way to present that information. “I have a low open rate!” Low open rates are often tied to poorly optimized subject lines. Think of how your content looks in push notifications. It may even be helpful to frame subject lines as miniature SMS marketing campaigns.
Find ways to immediately capture and maintain attention. “I keep landing in spam folders!” Double-check to ensure your email marketing platform hasn’t blacklisted your brand. Then, check your content for errors and “spammy” content. Most email marketing software comes with tools to pinpoint meddlesome typos. “My subscriber list is shrinking!” This problem is difficult to diagnose, but it’s often tied to low value. Your newsletter service must offer enough information to keep audiences engaged. Otherwise, new subscribers will find somewhere else to get their fix.
Don’t forget to double-check singapore phone number material your mobile optimization, too! Your landing pages aren’t up to snuff. Use your landing page editor to reconfigure your content and find a better way to present that information. “I have a low open rate!” Low open rates are often tied to poorly optimized subject lines. Think of how your content looks in push notifications. It may even be helpful to frame subject lines as miniature SMS marketing campaigns.
Find ways to immediately capture and maintain attention. “I keep landing in spam folders!” Double-check to ensure your email marketing platform hasn’t blacklisted your brand. Then, check your content for errors and “spammy” content. Most email marketing software comes with tools to pinpoint meddlesome typos. “My subscriber list is shrinking!” This problem is difficult to diagnose, but it’s often tied to low value. Your newsletter service must offer enough information to keep audiences engaged. Otherwise, new subscribers will find somewhere else to get their fix.