If trade fairs and congresses have stopped being organised,
Posted: Thu Dec 05, 2024 8:46 am
Communication,Marketing B2B
The trade fair and congress sector has suffered a colossal blow in 2020 due to the spread of SARS-CoV-2, but will it be profitable to attend the trade fairs organised in the second half of 2020? What alternatives do I have?
what alternatives does a B2B company have?
The Trade Fair and Congress sector has suffered a colossal blow in 2020 due to the spread of SARS-CoV-2 (which causes the COVID-19 disease), which has forced the postponement or cancellation of many international trade fairs.
The Expodatabase website , an online service for identifying uk whatsapp mobile phone number list international trade fairs with a powerful search engine, indicates that the total number of trade fairs cancelled or postponed worldwide amounts to more than 1,500 , of which approximately 900 have been in Europe, 400 in Asia and 200 in North America, with the number of trade fairs affected in South America, Africa and Oceania being practically residual. The sector has come to a complete standstill in the second quarter of 2020 and activity is not expected to resume until June at the earliest.
The number of trade fairs planned for the second half of the year before the health crisis was already quite large. To this large number should be added a large number of trade fairs and congresses that have not been cancelled and that have sought new dates for their celebration from June 2020 onwards. The trade fair calendar is therefore completely saturated for the second half of the year.
Companies that had planned to participate in, for example, six events throughout the year will see their participation in these fairs concentrated in the last four months of the year , making it more than possible that these events will overlap. Of course, this calendar will make the work of the marketing and sales teams of companies much more difficult, preventing optimal preparation of all the events.
But the big question is not whether companies will be able to efficiently manage their participation in the trade fairs in the second half of the year, but whether these fairs will be able to attract a minimum attendance figure that will make them profitable. At present, it seems highly probable that all the trade fairs that have been postponed will find a place in the calendar and that they will also be able to attract a sufficient critical mass.
But the big question is not whether companies will be able to efficiently manage their participation in the trade fairs in the second half of the year, but whether these fairs will be able to attract a minimum attendance figure that will make them profitable.
The trade fair and congress sector has suffered a colossal blow in 2020 due to the spread of SARS-CoV-2, but will it be profitable to attend the trade fairs organised in the second half of 2020? What alternatives do I have?
what alternatives does a B2B company have?
The Trade Fair and Congress sector has suffered a colossal blow in 2020 due to the spread of SARS-CoV-2 (which causes the COVID-19 disease), which has forced the postponement or cancellation of many international trade fairs.
The Expodatabase website , an online service for identifying uk whatsapp mobile phone number list international trade fairs with a powerful search engine, indicates that the total number of trade fairs cancelled or postponed worldwide amounts to more than 1,500 , of which approximately 900 have been in Europe, 400 in Asia and 200 in North America, with the number of trade fairs affected in South America, Africa and Oceania being practically residual. The sector has come to a complete standstill in the second quarter of 2020 and activity is not expected to resume until June at the earliest.
The number of trade fairs planned for the second half of the year before the health crisis was already quite large. To this large number should be added a large number of trade fairs and congresses that have not been cancelled and that have sought new dates for their celebration from June 2020 onwards. The trade fair calendar is therefore completely saturated for the second half of the year.
Companies that had planned to participate in, for example, six events throughout the year will see their participation in these fairs concentrated in the last four months of the year , making it more than possible that these events will overlap. Of course, this calendar will make the work of the marketing and sales teams of companies much more difficult, preventing optimal preparation of all the events.
But the big question is not whether companies will be able to efficiently manage their participation in the trade fairs in the second half of the year, but whether these fairs will be able to attract a minimum attendance figure that will make them profitable. At present, it seems highly probable that all the trade fairs that have been postponed will find a place in the calendar and that they will also be able to attract a sufficient critical mass.
But the big question is not whether companies will be able to efficiently manage their participation in the trade fairs in the second half of the year, but whether these fairs will be able to attract a minimum attendance figure that will make them profitable.