The most important things you should know about data visualization
Posted: Thu Dec 05, 2024 9:32 am
Data is becoming increasingly important in our society and plays a key role in making informed decisions. In this context, data visualization emerges as an essential tool to transform raw data into knowledge.
What is data visualization?
Data visualization involves representing information throughgraphics guatemala telemarketing such as charts, diagrams, and infographics to communicate complex relationships and data-driven insights in a clear and understandable way. Its application is not limited to data teams, as management uses it to convey organizational structure, while analysts and data scientists use it to discover and explain patterns and trends. Harvard Business Review classifies data visualization into four key purposes: idea generation, idea illustration, visual discovery, and everyday data visualization .
The benefits of data visualization
Data visualization offers the following advantages:
1.- Improves the interpretation of information
Since most people learn best visually, visual representation of information makes it easier to understand and retain data.
It also improves the understanding of complex information. In a sense, it can be very beneficial for presenting financial data to people who are not experts in statistics.
2.- Increase traffic and connection with customers
Visual content, such as images and graphics, attracts more attention and generates 116% more organic traffic compared to content without images.
This is especially relevant for connecting with customers and audiences.
3.- Accelerates decision making
Humans' innate preference for visuals is based on the fact that our brains process images significantly faster than text – up to 60,000 times faster. When viewing graphs or charts, information is processed more efficiently than when reading and then mentally converting text into a visual representation. We retain 80% of what we see and only 20% of what we read.
Visualization tools not only streamline the organization of information, highlighting the most relevant information, but also allow it to be presented in a digestible way for various audiences, simplifying the process of understanding and extracting key data, which ultimately improves decision making.
What should you consider when choosing data visualization?
It is very important to follow these practices to ensure an effective approach:
1.- Select the most appropriate format according to the nature and purpose of your data
The choice of format must be in line with the information you wish to communicate and the objectives you pursue when presenting the data.
2.- Make sure your data is visible and easily understandable for your audience
This means using contrasting colors, legible font sizes, and an orderly layout to avoid confusion. Additionally, providing clear and contextual labels for each element in the visualization, ensuring that even those who are not familiar with the specific details of the data can understand the information presented quickly and accurately.
What is data visualization?
Data visualization involves representing information throughgraphics guatemala telemarketing such as charts, diagrams, and infographics to communicate complex relationships and data-driven insights in a clear and understandable way. Its application is not limited to data teams, as management uses it to convey organizational structure, while analysts and data scientists use it to discover and explain patterns and trends. Harvard Business Review classifies data visualization into four key purposes: idea generation, idea illustration, visual discovery, and everyday data visualization .
The benefits of data visualization
Data visualization offers the following advantages:
1.- Improves the interpretation of information
Since most people learn best visually, visual representation of information makes it easier to understand and retain data.
It also improves the understanding of complex information. In a sense, it can be very beneficial for presenting financial data to people who are not experts in statistics.
2.- Increase traffic and connection with customers
Visual content, such as images and graphics, attracts more attention and generates 116% more organic traffic compared to content without images.
This is especially relevant for connecting with customers and audiences.
3.- Accelerates decision making
Humans' innate preference for visuals is based on the fact that our brains process images significantly faster than text – up to 60,000 times faster. When viewing graphs or charts, information is processed more efficiently than when reading and then mentally converting text into a visual representation. We retain 80% of what we see and only 20% of what we read.
Visualization tools not only streamline the organization of information, highlighting the most relevant information, but also allow it to be presented in a digestible way for various audiences, simplifying the process of understanding and extracting key data, which ultimately improves decision making.
What should you consider when choosing data visualization?
It is very important to follow these practices to ensure an effective approach:
1.- Select the most appropriate format according to the nature and purpose of your data
The choice of format must be in line with the information you wish to communicate and the objectives you pursue when presenting the data.
2.- Make sure your data is visible and easily understandable for your audience
This means using contrasting colors, legible font sizes, and an orderly layout to avoid confusion. Additionally, providing clear and contextual labels for each element in the visualization, ensuring that even those who are not familiar with the specific details of the data can understand the information presented quickly and accurately.