Which can make it harder to stand out and be visible to many people.
So why not join forces with other people who also make content?
It's a way to maximize each other's audiences to have more impact and reach more people .
Being invited by another person to speak on their communication channels to address a subject that you know well is called media strategy .
It’s a win-win strategy.
For the person who is invited: they share their expertise.
For the person who receives: they can address a subject that they don’t necessarily master.
For the audiences of both people: they learn new things.
And you can get invited to other media even if you communicate without social networks .
Because it's not the number of germany whatsapp number data subscribers that's important. It's what you have to share ( and yes, you have lots of relevant things to tell !)
Communicating without social networks by focusing on the press
You can expand the visibility of your business without communicating on the internet with a medium that still works very well in 2024: the press .
Don't make big eyes!
Having an intervention in a newspaper, on the radio or even on TV is not inaccessible .
I'm not saying it's easy or quick as an action. But it is feasible.
I got TV reports (19/45 on M6 and Télématin) for clients (at the time when I was doing PR as a communications manager).
My clients managed, on their own, to get articles in the local written press.
You can do it too!
Of course, this method is only relevant if you manage to appear in targeted media .
No need to appear anywhere.
For example, if you are a graphic designer dedicated to therapists, having an article in Automoto will not help you!
If you are asked for money for a press release, it is an advertorial. An ad disguised as an article. And it is not necessarily the most relevant way to invest your money. You might as well use the €2,000/€3,000 requested to hire a press officer who will get you more releases in better targeted media.
Appearing in the press is a good option to make your business known.
It will allow you to have more visibility. And bring reassurance to people who already know you.
Communicating without social networks is possible.
Because making your business known is not limited to posting on Instagram, LinkedIn, TikTok, etc.
