The right communication channels: those that correspond to your natural way of expressing yourself
Posted: Thu Dec 05, 2024 9:34 am
This is the first question to ask yourself to start your content strategy . Because before looking for what you need to say to attract, create links and sell, it is important to define where you are going to convey your message.
And for that, there is only one question to answer.
When you need to convey information to someone, how do you do it naturally?
Do you do it by writing? By drawing? By making a video? By audio? By diagram?
For example: when my darling wants to explain something to me, he very often does it by drawing.
Personally, I prefer writing.
It allows me to weigh my words, to choose them carefully, and to take the time to express my thoughts correctly.
When I chose my first communication channel for germany whatsapp mobile phone number list my business, I started a blog. 80% of sales require at least 5 follow-up calls after a meeting. 40% of sales reps give up after the first call.
Tip : Build follow-ups into your activity goals.
46% of sales reps feel their pipeline information is accurate.
Tip : If your sales team doesn't understand your sales process, they're likely to fail to follow it properly. They're also likely to stop doing it altogether.
Because it's my way of communicating.
I've been writing on a blog since I was 11 (Team Skyblog RIP).
It was the easy way out for me.
It allowed me to gain confidence in my abilities, in my communication and to make myself known.
Writing is still my number one way to express myself.
And over time, speaking has taken on more importance.
When I started communicating, I would never have bet on a podcast!
Because I was not comfortable speaking.
At that time it was not a good communication channel for me.
Today, it is my channel of choice.
Because my natural way of communicating has evolved.
And my content strategy has evolved with it.
But I started with what was easy for me : writing.
And therefore communication channels where it was the main criterion. The blog – Facebook – the newsletter – Instagram.
No need to force yourself out of your comfort zone .
One step at a time.
Start with a channel you are comfortable with. Learn to create content that converts. This is already an action that will require effort and courage. You will have plenty of time afterwards to try communication channels that challenge you!
And for that, there is only one question to answer.
When you need to convey information to someone, how do you do it naturally?Do you do it by writing? By drawing? By making a video? By audio? By diagram?
For example: when my darling wants to explain something to me, he very often does it by drawing.
Personally, I prefer writing.
It allows me to weigh my words, to choose them carefully, and to take the time to express my thoughts correctly.
When I chose my first communication channel for germany whatsapp mobile phone number list my business, I started a blog. 80% of sales require at least 5 follow-up calls after a meeting. 40% of sales reps give up after the first call.
Tip : Build follow-ups into your activity goals.
46% of sales reps feel their pipeline information is accurate.
Tip : If your sales team doesn't understand your sales process, they're likely to fail to follow it properly. They're also likely to stop doing it altogether.
Because it's my way of communicating.
I've been writing on a blog since I was 11 (Team Skyblog RIP).
It was the easy way out for me.
It allowed me to gain confidence in my abilities, in my communication and to make myself known.
Writing is still my number one way to express myself.
And over time, speaking has taken on more importance.
When I started communicating, I would never have bet on a podcast!
Because I was not comfortable speaking.
At that time it was not a good communication channel for me.
Today, it is my channel of choice.
Because my natural way of communicating has evolved.
And my content strategy has evolved with it.
But I started with what was easy for me : writing.
And therefore communication channels where it was the main criterion. The blog – Facebook – the newsletter – Instagram.
No need to force yourself out of your comfort zone .
One step at a time.
Start with a channel you are comfortable with. Learn to create content that converts. This is already an action that will require effort and courage. You will have plenty of time afterwards to try communication channels that challenge you!