Why Post-Holiday Strategy Matters
After the holidays, many customers remain engaged, especially those who received gift cards, holiday cash or were interested in post-holiday deals. A well-planned post-holiday strategy can capitalize on this intent, turning one-time shoppers into repeat customers. Post-holiday emails also help you connect with customers who may not have made a purchase over the holidays but are still interested in your brand.
Key benefits:
Increase repeat purchases: Post-holiday campaigns encourage new shoppers to come back and buy again. Sell holidays to build lasting customer relationships.
Nurture New Customers: A follow-up email strategy keeps your brand top of mind for first-time holiday shoppers and encourages them to make repeat purchases.
Clear Out Excess Inventory: Post-holiday sales, discounts , or consolidation options can help you move remaining seasonal inventory and make room for new collections.
Create New Year Excitement: New Year promotions, new product launches, and return-to-routine essentials can capture customers’ attention as they begin the year.
Types of Post-Holiday Emails to Increase Engagement
Thank You Emails for Holiday Shoppers
Objective: Show appreciation to customers for their holiday purchases to build loyalty and appreciation.
Content Tip: Send a heartfelt thank-you note, summarize holiday highlights, and consider including a small discount or special offer as a token of appreciation.
Sample subject line: “Thanks for a great holiday season. Here’s a gift for you.”
New Year Promotions and Discounts
Objective: Start the new year by offering a limited-time discount or promotion to encourage customers to come back and buy again.
Content Tip: Create timed offers to encourage customers to take advantage of special discounts, especially on seasonal items or new collections.
Subject line example: “New Year! New Special Offer! Start 2025 with 20% off.”
Gift Card Reminder Email
Objective: Many customers receive gift cards during the holidays, and a gentle reminder to use them can boost post-holiday sales.
Content recommendations: Highlight items available for purchase with gift cards or feature trending products, including direct links to product pages for easy browsing.
Subject line example: “Got a gift card? Here’s how to use it to buy something you like.”
Clearance sale and inventory clearance
Objective: Post-holiday sales can help manage inventory and attract customers looking for post-holiday discounts.
Content Recommendations: Focus on seasonal products, year-end offers, or bundled options to drive bulk purchases.
Sample subject line: “Last Holiday Sale! Seasonal Hot Items Up to 60% Off!”
Customer feedback emails and surveys
Objective: Gathering feedback from holiday shoppers provides valuable insights for improving future campaigns and shows customers that their opinions matter.
Content suggestions: Ask about shopping experience, delivery satisfaction, or future promotion needs. Incentivize participation with a small discount or entry into a giveaway event.
Subject line example: “We appreciate your feedback! Share your thoughts and get 10% off.”
Personalized product recommendations
Objective: Use data from recent purchases to recommend complementary products, creating a personalized shopping experience that encourages additional purchases.
Content recommendations: Recommend products based on past purchases, such as jewelry that matches your latest wardrobe purchases or accessories for your tech devices.
Sample subject line: “Based on your recent purchase, we think you’ll love these.”
'New Year, New You' themed email
Purpose: Many customers are setting goals for the new year, which makes it a great opportunity to showcase products that support new beginnings, such as health, fitness, or organization products.
Content Suggestion: Offer product kits, tools, or how-to guides that align with common New Year’s resolutions to encourage customers to make positive changes with your brand’s help.
Sample subject line: “New Year, New You—Discover Everything You Need to Start Over!”
Loyalty Program Invitation
Objective: Invite new customers to join your loyalty program, which will give them additional benefits for sticking with your brand year-round.
Content Recommendations: Highlight the benefits of your loyalty program, such as special discounts, early access to new products, or rewards for repeat purchases.
Subject line example: “Join our loyalty program and unlock exclusive privileges for 2025!”
