And to achieve your goals, I reveal the 5 essential steps that will help you build the right content strategy :
1- Determine your way of communicating,
2 – Find the topics you want to cover,
3 – Set the objectives of your content strategy,
4 – Define your own content ecosystem,
5 – Determine a publication rate.
These steps are essential to avoid communicating in vain . And that's what I'm going to explain to you in this article.
Why start a content strategy?
Content strategy is not an insurmountable mountain . And yet, I still come across too many entrepreneurs who are starting to publish:
Without having a plan,
Without really knowing what they want to say or who to talk to,
Without knowing how to create relevant and coherent content.
We don't communicate about our activity for its own pleasure.
On the other hand, I remain convinced that we can love creating content that serves our objectives .
Having fun doesn't mean doing whatever you want, or posting whatever comes to mind . Your communication is there to serve your business. It helps you achieve your goals.
Your content is a tool that you have at your greece whatsapp number data disposal to achieve this. So you can't publish without a minimum of thought if you want to get results.
Well, you can.
But, I don't guarantee that your content creation will help you sell and find customers.
The content strategy , to be coherent and relevant, must be thought out over the long term .
This is not an exercise that you will do only once in your life as an entrepreneur. And that is completely normal because your business evolves. You evolve. So your content strategy evolves with you .
Do you give him an audio message?
Would you prefer to send a written message?
Do you take the time to make a video to directly show what you want to say?
Let's take my example:
When I have to convey information, I either write a written message or send an audio message. In my way of communicating with you, I communicate mainly in writing or audio.
I am not comfortable drawing or with videos. So, I will not base my content on these ways of communicating.
When you start communicating, the goal remains to start a fluid and natural content strategy , without adding a mental load that takes you out of your comfort zone.
