Find your unique and differentiating positioning

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No need to specialize (or niche down as they say in the jargon) to have a unique and differentiating positioning. You are your best difference . Because there is only one person like you. What do you inject of yourself into your activity to make it unique? Positioning is an essential foundation for effective digital communication. Because that is what will help you find what you are going to share in your content . It is your positioning that will allow you to connect with the right people. It gives a framework to your activity . (And yes, you can be multi-skilled with a common thread that makes sense) . It allows you to be more easily identifiable by your audience. And you are able to explain in one sentence, without stuttering, who you help, how you do it and what result you bring. Much easier to succeed in communicating afterwards, don't you think?

Know your ideal client perfectly

I know, we keep harping on about this notion. It's not for greece whatsapp mobile phone number list nothing at the same time. No clients. No business . Yes, you need to sell to stay self-employed. So yes, you need clients. And if you don't want to work with just anyone, you might as well attract the right people to you through your content creation. You can do that on one condition: you know the people you want to help perfectly . And I'm not just talking about socio-demographic characteristics! Because in most professions, we don't care at all.

Personally, the age and location of my clients are absolutely not an important criterion. What really matters is: their needs, their desires, their fears, their inhibitions, their beliefs, what you want/can bring them, the transformation they are looking for, the emotions they want to feel. That's what it means to know your ideal client! And to get there, there are no two ways about it: go and meet them . Get out of your assumptions and validate your hypotheses in real life. With people who are focused. Who knows their needs better than your ideal client themselves?



Define a (minimum) offer that resonates

The foundations of digital communication would not be complete without talking about your offer. Whether it is a product or a service. For your business to work, you need something to sell (and no, that is not a bad thing) . Be careful, you don't need just any offer. You need THE offer. The one that you like and that meets the needs of your ideal client . Because if you offer an offer that you like, but that no one needs: no sale. If you bend to the needs of your audience, but you hate your offer: no communication and less sale. When you are proud of your work, the impact you can have and the changes brought to your client, then you are happy to communicate . You want to get your message across. You want the whole world to know. It will be much more natural for you to talk about your offer . And to sell. Because you will do it without forcing.