Being aligned with your business
Posted: Thu Dec 05, 2024 9:52 am
In 2019, I went through a big difficulty: 6 months without bringing in any turnover (well, a few hundred euros, nothing crazy) . This was the turning point for me. I don't know where I'm going with my business and I need help.
So, I invested my last savings in coaching to get my entire business back on track . We started from scratch with healthier foundations. It was the best decision of my life!
My company's #1 problem: it doesn't look like me .
Nothing screams "Clementine".
I don't put my soul, my values, my passions, my emotions into it. There are no differentiating elements from another communications manager.
Who am I as a professional? What message do I want to convey? What is important to me? These are questions that allowed me to get on the right track. And to fully assume what I wanted to do and say deep down.
Communication strategy. Writing content for social networks. Web writing optimized for SEO. Management of press relations. Preparation of crowdfunding campaigns.
I had a service catalog, with a common thread, but without soul.
When I started communicating about my activity, it was greece whatsapp laborious. Because I couldn't find the deep message that I wanted to convey . Result: I often spoke into the void. By doing too many things, it was difficult to understand what I was proposing (in addition to talking about it very little, but that's another problem) .
And as the months went by, I lost confidence in myself and my abilities . I had trouble finding clients. Above all, I was subjected to a large part of the missions that were entrusted to me. I was working on projects that were more in line with my values, but I didn't feel aligned with my activity.The first one is always the most complicated for me. Imagining my life in the very very long term makes me very anxious (even more so since my ecological awareness, thank you eco-anxiety) . I am unable to tell you precisely where I will be in 10 years.
On the other hand, I know what I would like my life to look like in a few years, personally and professionally.
And that is already having a vision . No need to have a precise 15-year plan. Knowing where you want to be next year is already a good starting point.
Having a vision for your business will help you make the right decisions for you and put your energy into the actions that bring you closer to it . In your communication and in all other aspects of your business.
So, I invested my last savings in coaching to get my entire business back on track . We started from scratch with healthier foundations. It was the best decision of my life!
My company's #1 problem: it doesn't look like me .
Nothing screams "Clementine".
I don't put my soul, my values, my passions, my emotions into it. There are no differentiating elements from another communications manager.
Who am I as a professional? What message do I want to convey? What is important to me? These are questions that allowed me to get on the right track. And to fully assume what I wanted to do and say deep down.
Communication strategy. Writing content for social networks. Web writing optimized for SEO. Management of press relations. Preparation of crowdfunding campaigns.
I had a service catalog, with a common thread, but without soul.
When I started communicating about my activity, it was greece whatsapp laborious. Because I couldn't find the deep message that I wanted to convey . Result: I often spoke into the void. By doing too many things, it was difficult to understand what I was proposing (in addition to talking about it very little, but that's another problem) .
And as the months went by, I lost confidence in myself and my abilities . I had trouble finding clients. Above all, I was subjected to a large part of the missions that were entrusted to me. I was working on projects that were more in line with my values, but I didn't feel aligned with my activity.The first one is always the most complicated for me. Imagining my life in the very very long term makes me very anxious (even more so since my ecological awareness, thank you eco-anxiety) . I am unable to tell you precisely where I will be in 10 years.
On the other hand, I know what I would like my life to look like in a few years, personally and professionally.
And that is already having a vision . No need to have a precise 15-year plan. Knowing where you want to be next year is already a good starting point.
Having a vision for your business will help you make the right decisions for you and put your energy into the actions that bring you closer to it . In your communication and in all other aspects of your business.