The first hashtag was used by Chris Messina on Twitter on August 23, 2007

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When it comes to brand promotion on social media, it is impossible not to mention hashtags. Chances are, you have already used hashtags and know what they look like. However, this is not enough: it is important to constantly monitor popular hashtags, test their use in your content strategy and track metrics. Before we move on to the main information about using hashtags, we want to share some interesting facts:


The symbol "#" is also romania cell phone number list called an octothorpe and was originally used to represent numbers.
The word "hashtag" only gained an official meaning in 2014, when it was added to the Oxford Dictionary.
Instagram posts using hashtags receive 13% more interactions from users.
Almost 70% of hashtags on social networks are branded - that is, they contain the name or slogan of the brand.
Hashtags are now a common sight on social media, with hundreds of thousands of posts using them every day. Below, we'll talk about what a hashtag is, the benefits and strategies for using them, and whether they work in 2023.

What are hashtags

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Hashtag – what is it and what is it for?
A hashtag is a kind of marking for messages on social networks. The "#" mark transforms a regular word or phrase into an active link. By clicking on it, the user will see publications containing the same hashtag. The main tips for creating and using hashtags are as follows:

Hashtags always start with the symbol "#" . To make the phrase into an active link, avoid spaces, special characters and punctuation marks.
In order for your posts with hashtags to appear in search results, your account must be public. Otherwise, posts with hashtags will only be visible to subscribers.
Avoid using long phrases for hashtags . The most effective options are short, precise, and easy to remember.
Use relevant hashtags. The hashtag should be relevant to your brand niche or the topic of your post, and it should be something your audience uses.
Don't use too many hashtags in one post. It interferes with the perception of information and also looks like spam.
Having familiarized ourselves with the basic rules and recommendations for using hashtags, we suggest talking about their advantages.

Expanding the target audience and researching its needs.
People often search for the necessary information using hashtags. If you choose the right tags, your messages will be shown to the most relevant audience. Study the users who come to your page using hashtags. This is your relevant audience, and their interests, preferences, and needs need to be studied.

What are hashtags

Structuring content.
Hashtags can be used as category navigation, so that the user can follow a specific link and view a series of posts that interest them most.

For example: in its social networks, Webpromo often uses hashtags for easy navigation through the sections. Thus, the brand hashtag contains the brand name, as well as the section name (#webpromo_interview, #webpromo_top, #webpromo_cases, etc.). Thanks to this, the user can click on the hashtag under the publication they are interested in and view other thematic messages.

Promotes brand recognition.
Creating a branded hashtag can be an effective way to promote your business and communicate with your audience. Branded hashtags can consist of the company name or slogan, or inform about thematic challenges, events, promotions.

What are hashtags

What are hashtags

An opportunity to join global initiatives and demonstrate brand values.
You can use global hashtags related to a particular issue. Thus, a brand can show its attitude to the state of the environment, racial discrimination, homeless animals or even world events.

Case: with the start of Russia's full-scale invasion of Ukraine, the hashtag #russiaterroriststate has become widespread. The hashtag is used not only by Ukrainians, but also by famous brands, authorities and opinion leaders. By using this tag, one can show Russia's war crimes against Ukraine, as well as clearly express one's position towards the aggressor country.