Tips to Boost Your Open Rate

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To be immediately identifiable, inspire trust, establish and maintain strong connections with your audience, you must get straight to the point and systematically deliver your campaigns under your company name. In this way, your contacts will immediately know who it is and will recognize you each time you send it. This is ideal because we are more tempted to open an email when we know the sender and 54% of people open an email if they trust the sender.

In addition, to humanize your company, you can add to your brand name the first name of the person who develops the campaigns or the person usually in contact with customers. You make your brand more accessible, more human and more friendly, as the Creapills media does.


· The sender address
Regarding the sender address, it is better to avoid all the “no reply” abuses and instead personalize your domain name with the name of your company.

On the one hand, because "no reply" addresses arouse the distrust of your recipients because they are associated with scam, spam and phishing techniques. On the other hand, they create distance between your company and your contacts who cannot respond to you and interact with you.

You need to encourage interaction to build a uk telemarketing list strong customer relationship. But by using “no reply,” you do the opposite. You become impersonal, inaccessible, and cold, and your brand image suffers greatly.

Conversely, by personalizing your email address with your company name, you allow your recipients to recognize you and limit the risk that your email will be taken as spam.



3) The subject: the gateway to an email
To encourage your readers to open your campaign, the subject line is the best lever. Your opening rate can increase considerably thanks to it. Indeed, 59% of people open an email if the subject line is relevant. It must therefore make you want to click to open the email and arouse the curiosity of your readers so that they continue reading. Put impactful and important words right from the beginning to quickly capture the attention of your contacts.