Three benefits of using owned media to attract customers

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With the explosive spread of smartphones and iPhones, the number of online shopping transactions has also rapidly increased. In the past, web advertising was extremely effective in accommodating the increase in the number of online shopping transactions, but now many people are saying that there is too much unnecessary advertising.

As a result, the effectiveness japan cell phone number list of web advertising in attracting customers is currently on the decline, while owned media that attracts user access is gaining attention.







If a company uses owned media, it can attract customers efficiently and achieve high sales results. From here, we will introduce three benefits of using owned media to attract customers.



Increase your company's awareness and brand power


Regular web advertising can be used to advertise your company's brand and increase awareness, but in many cases the posting period is limited, so you cannot fully brand your business or attract customers.

On the other hand, the advantage of producing and distributing useful content on unlimited owned media is that it allows users looking for information to learn more about your company, while also increasing awareness, brand power, and ability to attract customers.



Reduce advertising costs


Advertising operations incur costs regardless of the method or method used. For example, when using advertising, you can expect purchases and customer acquisition from viewers during the advertising operation, but once the operation is stopped, viewers will stop purchasing.

On the other hand, if you can create high-quality content with your owned media and improve your search ranking, you can secure active search users without spending on advertising, which can lead to attracting customers.



Leads to stronger recruitment in your company


When a job seeker becomes interested in a particular company on a job site, he or she will definitely access the owned media on the job site to learn more about the company. Job seekers take the above actions because they want to get as much information as possible about the company they are interested in.

If you post rich content on your owned media at this stage, you can gain the impression that you are a great company, which can also lead to increased recruitment efforts.



3 ways to attract customers through owned media


Owned media is an efficient customer attraction tool that can replace web advertising, but what are the techniques and methods for maximizing its effectiveness? Here we will introduce three methods and examples of how to attract customers with owned media.



SEO


The most effective way to attract customers is to actively secure users from search engines. If you can secure users naturally from search engines, you can secure leads and attract customers without any effort or expense.

However, in order to secure active users from search engines, you need to use SEO measures to create content on your owned media so that it ranks highly in search results. Therefore, SEO is one of the important ways to attract customers to your owned media.