The term "access count" is used as a general indicator of the number of visitors to a website in a broad sense. Google Analytics does not have any research items for access count, and it is recognized as a term closer to the meaning of the number of sessions rather than the number of page views (PV).
Since it is a language used in a wide range of meanings, be sure to check the meaning among members when using it in a project.
Active users (AU)
The number of AUs (active users) is recognized as an indicator with the same meaning as the number of UUs. In Google Analytics, it is used as a language with the same concept and meaning as the number of UUs, and the indicator is calculated using the same measurement method. On the other hand, in smartphone apps, it means "users who actually use the app," and it is characteristic that the meaning differs depending on the device used, etc.
Reach
"Reach" is an indicator that shows the "reach rate" of users to a website. The term "reach" is a term that is frequently used in web advertising and SNS marketing, and is widely recognized as an indicator of the number of users who viewed internet advertisements or SNS posts.
If this reach number increases, it means that many users are visiting the site frequently, so it is important to keep an eye on the reach number when improving your site.
Impressions
Abbreviated as "Imp", the number of times a post or advertisement is displayed on the Internet is called "impression number". On social media sites such as Twitter and Facebook, the number of times a post is displayed on a user's screen is counted as the number of impressions. For example, if a user visits a site and five advertisements are displayed on the site, the number of PV (page views) is calculated as 1 and the number of impressions is calculated as 5.
From this perspective, it new zealand cell phone number list is important to check the difference between the number of impressions, which is the number of times an ad on a site was displayed, and the number of reaches, which is the number of times a post or ad was viewed by users. If the number of impressions is increasing, you can recognize that users are interested in the ads on your site. Therefore, by improving the content of your ads, you can lead users to purchase with a higher probability than at present.
Checking the number of page views (PV) and regularly improving your website will improve your conversion rate , but how should you actually set your PV (page view) number goals? Here, we will explain how to set specific PV (page view) number goals.
Clarify your CV goal
One effective way to set a goal for the number of page views (PV) is to clarify the goal for conversion. Specifically, consider how many users need to visit the website to convert, and use the calculated index as a guide.
By calculating such a clear guideline, it becomes possible to quickly set goals for the number of page views (PV).
Use the number of pageviews required to achieve conversion as a guideline
It is also effective to set a goal for the number of page views (PV) required to achieve CV . For example, if the conversion rate is 0.2% and the target number of CVs is 40, a minimum of 20,000 PV is required to achieve the goal.
In this way, by calculating based on the ultimate goal of conversion rate, the target number of PV (page views) also becomes clear.
How to increase PV
If you can increase the number of PV (page views), you can attract users' interest in your site, which will lead to actions such as purchases. Let's take a closer look at how to increase the number of PV (page views).
Implement SEO measures
In order to increase the number of page views (PVs) on a website, it is important to implement SEO measures to attract users from search engines. If you want to increase the number of users coming from search engines, SEO measures are essential. By implementing thorough SEO measures for the content on your website and making your site appear at the top of search results, the chances of users visiting your site will increase.
Specific SEO measures include reviewing content and including keywords in article titles and headings to improve user convenience.
Use web ads
Utilizing web advertising is also an effective way to increase the number of page views. Use impactful images and catchy copy in your site's advertising to attract users' interest. It is also an effective way to review the content of your ads from an SEO perspective.
On the other hand, it is also important to be careful not to focus too much on creating impactful ads that focus on SEO, resulting in discrepancies between the content of the ad and the actual site.
Be careful, because if the content of your ad differs from the actual site, your site will lose credibility among users and may even be seen as suspicious.
Use social media
Utilizing social media is also an effective way to increase the number of page views (PV). When using social media, you should fully understand the characteristics of your company's website, and then select the most suitable social media medium to spread information. Typical social media media include Twitter and Facebook, but Twitter is specialized in spreading information, while Facebook makes it easy to identify attributes.
In addition to Twitter and Facebook, there are other media such as Instagram and TikTok, so make sure to use them while considering the characteristics of each media and how it suits your website.
Increase site visit rate
The "visit rate" is an indicator of how much a user who visits a website views the site. Increasing this visit rate is one effective way to increase the number of PV (page views). For example, to increase the visit rate, you can take measures such as reviewing content from an SEO perspective, redesigning the top page, and linking related content together.
By implementing SEO measures and improving your site in this way, the number of user visits will increase and the browsing rate will improve, which will ultimately lead to an increase in the number of PVs (page views).
How to check with Google Analytics
By implementing Google Anayltics, you can easily measure the number of page views (PV) on your own website , but few people are familiar with how to actually use it. Here, we will explain how to check the number of page views (PV) using Google Anayltics.
Click on Overview in the User section
When implementing Google Analytics and checking the number of page views, first click on "Overview" in the "Users" column on the left side of the screen.
By clicking on Overview, you can view various information and figures about users navigating the site. Using the figures detected at this point as a guide, you can improve the health of your website, which will lead to an increase in the number of page views and therefore an increase in your site's sales.
You can check out the PV and UU
By introducing Google Analytics to your site, you can check not only the number of page views (PV) but also the number of unique users (UU). By checking the number of page views (PV), which is the number of times a user opened a specific page on your website, you can check the level of attention users are giving to the page. Furthermore, by checking the number of unique users (UU), you can clarify the number of users visiting your site and understand user trends on the site.
Using these indicators as a reference, we can review the content of our website, our SEO strategies, catchy slogans, etc., which will lead to increased sales for the site.
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