What is considered a good email open rate?
Posted: Wed Jan 29, 2025 5:37 am
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The difference between click-through rate and open rate
While open rate measures how many people open your email, click-through rate goes a step further by tracking how many recipients click on a link in the email. For example, if you send an email to 500 people and 50 click on the link, your click-through rate is 10%.
Both metrics are important, but they serve different purposes. Open rates measure the attractiveness of your subject line and sender reputation, while click rates measure how interesting your email content becomes once opened. However, a good open rate can significantly increase your click-through rate because, naturally, people have to open an email before they can click on anything inside it.
Read also: Design Tips for Creating More Clickable Email Call-to-Action Buttons
Determining a good open rate for email depends on a rcs data switzerland variety of factors, such as your industry and the type of campaign you’re running. However, on average, most email marketers aim for open rates between 17% and 28% for standard email campaigns. For example, according to research from Sabre Associates, typical email open rates should be in the range of 12% to 25% .
That being said, an exceptional open rate would be closer to 40%, as this ensures that a large portion of your audience is reading your content. This number is difficult to achieve, but not impossible with the right strategy.
Email Open Rate
A good benchmark to aim for in terms of a good email open rate is 40% . This engagement rate means that nearly half of your recipients are interacting with your email. Reaching this milestone means that your subject lines are highly relevant to your audience, your email frequency is well balanced, and your overall email strategy is aligned with the interests of your target recipients.
The difference between click-through rate and open rate
While open rate measures how many people open your email, click-through rate goes a step further by tracking how many recipients click on a link in the email. For example, if you send an email to 500 people and 50 click on the link, your click-through rate is 10%.
Both metrics are important, but they serve different purposes. Open rates measure the attractiveness of your subject line and sender reputation, while click rates measure how interesting your email content becomes once opened. However, a good open rate can significantly increase your click-through rate because, naturally, people have to open an email before they can click on anything inside it.
Read also: Design Tips for Creating More Clickable Email Call-to-Action Buttons
Determining a good open rate for email depends on a rcs data switzerland variety of factors, such as your industry and the type of campaign you’re running. However, on average, most email marketers aim for open rates between 17% and 28% for standard email campaigns. For example, according to research from Sabre Associates, typical email open rates should be in the range of 12% to 25% .
That being said, an exceptional open rate would be closer to 40%, as this ensures that a large portion of your audience is reading your content. This number is difficult to achieve, but not impossible with the right strategy.
Email Open Rate
A good benchmark to aim for in terms of a good email open rate is 40% . This engagement rate means that nearly half of your recipients are interacting with your email. Reaching this milestone means that your subject lines are highly relevant to your audience, your email frequency is well balanced, and your overall email strategy is aligned with the interests of your target recipients.