Talk about transformation in your free content to sell with authenticity
Posted: Thu Dec 05, 2024 10:22 am
When you know your ideal customer well and you have created an offer that delights them, they still need to be aware of its existence. This is often the part we dread the most: talking about our product or service . However, it is not optional !
Your ideal client is not a fortune teller. It is not up to them to figure out how you can help them. That is your role. The solution is in your hands. It is up to you to show them that it is made for them.
This is where creating online content is very effective.
No matter what communication channel you choose (social media, a blog, a podcast, a newsletter, etc.) , you will be able to talk about your offers naturally. Not by showing its characteristics. By highlighting the transformation that your ideal client will experience .
We don't buy a product or service for what it contains. We buy it for what it makes us experience.
I'm team Apple (refurbished of course) . Do you think it's for the processor that I preferred a MacBook to an Asus? Nope! It's for the emotion. For the belonging. For what I feel when I see my computer.
It is the transformation that your offer brings that you hong kong whatsapp number data must share in your free content. You will be able to offer new knowledge to your ideal client. Allow him to solve his problem a little by providing him with pieces of the puzzle. Thanks to your content, he will get to know you. He will trust you. Then, he will want to take action and work with you .
Disclaimer: This last paragraph is a very quick summary. If you really want to sell authentically through your content, it requires a solid content strategy .
Engage in conversation with your audience
Knowing your ideal client and talking about your offerings is the foundation. But let's be honest. If you wait for someone to make the first move towards you, you're going to wait a long time .
You've posted a piece of content. Someone has interacted. The ball is in your court. It's up to you to take the next step.
Conversing with your audience is the best way to sell without selling .
Personally, it's a sales technique that I use every day. And without ulterior motives.
I open the discussion with my audience. I get to know them. When it’s appropriate, I mention my offers. And I sell naturally, without forcing. Because the person in front of me feels heard (and they really are) . Because I offer them a solution that addresses the problem they told me about.
Your ideal client is not a fortune teller. It is not up to them to figure out how you can help them. That is your role. The solution is in your hands. It is up to you to show them that it is made for them.
This is where creating online content is very effective.
No matter what communication channel you choose (social media, a blog, a podcast, a newsletter, etc.) , you will be able to talk about your offers naturally. Not by showing its characteristics. By highlighting the transformation that your ideal client will experience .
We don't buy a product or service for what it contains. We buy it for what it makes us experience.
I'm team Apple (refurbished of course) . Do you think it's for the processor that I preferred a MacBook to an Asus? Nope! It's for the emotion. For the belonging. For what I feel when I see my computer.
It is the transformation that your offer brings that you hong kong whatsapp number data must share in your free content. You will be able to offer new knowledge to your ideal client. Allow him to solve his problem a little by providing him with pieces of the puzzle. Thanks to your content, he will get to know you. He will trust you. Then, he will want to take action and work with you .
Disclaimer: This last paragraph is a very quick summary. If you really want to sell authentically through your content, it requires a solid content strategy .
Engage in conversation with your audience
Knowing your ideal client and talking about your offerings is the foundation. But let's be honest. If you wait for someone to make the first move towards you, you're going to wait a long time .
You've posted a piece of content. Someone has interacted. The ball is in your court. It's up to you to take the next step.
Conversing with your audience is the best way to sell without selling .
Personally, it's a sales technique that I use every day. And without ulterior motives.
I open the discussion with my audience. I get to know them. When it’s appropriate, I mention my offers. And I sell naturally, without forcing. Because the person in front of me feels heard (and they really are) . Because I offer them a solution that addresses the problem they told me about.