Step 1 with your content: attract new people
Posted: Thu Dec 05, 2024 10:23 am
To sell, you must first make yourself known . And therefore, attract new people.
This is the acquisition stage .
This is when your ideal client discovers you .
Your ideal customer has a problem. They don’t know how to solve it.
So they start researching. They ask questions. And they discover one of your contents.
It caught his eye because you talk very clearly about the problem he is facing . You explain the situation he is in. In a few minutes, he recognizes himself in what you share . Curious, he will read your other content. He appreciates what he finds there. And he decides to subscribe to have more keys.
A few hours ago, he didn't know you.
Now, he's part of your audience.
By creating acquisition content , you have allowed your ideal customer to take the first step towards you: discovering you and becoming a lead .
Disclaimer: A person who is not aware of their problem is not your ideal client. Because they are not looking to solve what you solve.
2nd step to convert your audience: create a bond of trust
Your ideal client knows you. He knows that his problem can be solved. But you're not going to convert him into a client right away . Because he needs to be sure of himself before taking action.
This is the stage of relationship and trust .
This is the time when he will get to know you and decide if your solution is the right one for him .
Disclaimer: This part can take 1 month or 1 year. Each person will go at their own pace.
Your ideal client regularly reads (listens to or watches) your hong kong whatsapp mobile phone number list content. You often provide them with concrete solutions to the problems they encounter. You give them advice that they can apply quickly. Sometimes, you encourage them to think. Then, you show them your personality, your story, your values. They feel a connection with you .
By being in the presence of your content, he identifies you as an expert.
He feels more confident to take action.
Thanks to your trusted content , your ideal customer is moving even further along their path. They've gone from a cold lead to a warm lead , one step away from being converted into a customer.
Step 3: Convert using your content
Your ideal customer has known you for a long time or so. They like your content. And you’ve given them confidence in you. You’ve created a connection. Now they need to take action .
This is the conversion stage.
This is when you're going to turn that person from your audience into a customer .
Your ideal client knows that you have a solution for them. They understand that it is adapted to their needs and desires . To convince them to truly take action, you show them the results of your offer . Through your content, they concretely visualize the transformation they can experience with you . You will explain to them how it works, what they can expect from your collaboration. You will reassure them by showing testimonials from your former clients.
He has all the elements he needs to feel confident.
He takes action.
Thanks to your conversion content , he becomes your customer . He has gone through the entire journey to get to you
This is the acquisition stage .
This is when your ideal client discovers you .
Your ideal customer has a problem. They don’t know how to solve it.
So they start researching. They ask questions. And they discover one of your contents.
It caught his eye because you talk very clearly about the problem he is facing . You explain the situation he is in. In a few minutes, he recognizes himself in what you share . Curious, he will read your other content. He appreciates what he finds there. And he decides to subscribe to have more keys.
A few hours ago, he didn't know you.
Now, he's part of your audience.
By creating acquisition content , you have allowed your ideal customer to take the first step towards you: discovering you and becoming a lead .
Disclaimer: A person who is not aware of their problem is not your ideal client. Because they are not looking to solve what you solve.
2nd step to convert your audience: create a bond of trust
Your ideal client knows you. He knows that his problem can be solved. But you're not going to convert him into a client right away . Because he needs to be sure of himself before taking action.
This is the stage of relationship and trust .
This is the time when he will get to know you and decide if your solution is the right one for him .
Disclaimer: This part can take 1 month or 1 year. Each person will go at their own pace.
Your ideal client regularly reads (listens to or watches) your hong kong whatsapp mobile phone number list content. You often provide them with concrete solutions to the problems they encounter. You give them advice that they can apply quickly. Sometimes, you encourage them to think. Then, you show them your personality, your story, your values. They feel a connection with you .
By being in the presence of your content, he identifies you as an expert.
He feels more confident to take action.
Thanks to your trusted content , your ideal customer is moving even further along their path. They've gone from a cold lead to a warm lead , one step away from being converted into a customer.
Step 3: Convert using your content
Your ideal customer has known you for a long time or so. They like your content. And you’ve given them confidence in you. You’ve created a connection. Now they need to take action .
This is the conversion stage.
This is when you're going to turn that person from your audience into a customer .
Your ideal client knows that you have a solution for them. They understand that it is adapted to their needs and desires . To convince them to truly take action, you show them the results of your offer . Through your content, they concretely visualize the transformation they can experience with you . You will explain to them how it works, what they can expect from your collaboration. You will reassure them by showing testimonials from your former clients.
He has all the elements he needs to feel confident.
He takes action.
Thanks to your conversion content , he becomes your customer . He has gone through the entire journey to get to you