Are you having trouble communicating? You need to better identify your ideal client.
You don't know what offer to propose? The answer lies in the needs of your ideal client.
You keep hearing the same thing over and over again. And it can be really annoying!
Maybe you don't want to limit yourself, to close doors for yourself by imagining the portrait of your ideal target. I understand that perfectly. But, let's be honest: if you don't do this work, your business is going to have a hard time taking off . Without customers, there's no business.
In this article, I'm going to explain to you why you're so bored with hong kong whatsapp this notion of the ideal client . And I hope to make you want to know it in depth!
Concretely: what is an ideal client?
First of all, let's get this straight. Your ideal client is a representation of the best client you can have . As the term suggests, it's your ideal.
Identifying your ideal client does not mean that you will work 100% of the time with people who 100% match the image you have. It is a dream that you are striving for . So you are not closing any doors. But you are focusing on people who are most likely to be in breach of your ideal.
Your ideal client is based on reality, but it’s still a fictional person . You may never work with someone who ticks all the boxes in your profile. Maybe the demographics you imagined don’t fit. Does it really matter?
Spoiler: no.
What really matters when identifying your ideal client is what they are experiencing.
What is this person struggling with? What is blocking them? What is missing right now? What do they want for their life? What is their dream?
These are the questions (not exhaustive) that you must answer to really know your customer typology.Often, when we don't want to define our ideal client (or we haven't done so) , it's because we think we can help everyone .
That's not true!
You can't help everyone.
And most importantly, you don't want to help everyone .
For a very simple reason: you are unique.
You have your own desires and affinities. You have specific values and skills.
This naturally eliminates a lot of people .
Who do you really want to work with?
What do you want to bring to your future clients?
You will see when you come back to yourself and your deepest desires, your ideal client is not everyone.
For example: I am a specialist in authentic content strategy.
I could say “I work with everyone”.
But that’s not the reality.
I don't want to work with companies that do greenwashing or want to hide information. I don't want to work with big groups because I want to create privileged relationships with my clients.
In two sentences, I sorted out the image of my persona.
And that’s the first thing you’re going to have to do to identify your ideal client!
