Since it is a search engine, in fact, it is possible to implement some SEO strategies and best practices to improve the organic positioning of your content, with the aim of increasing the visibility of the brand, supporting it in the Awareness and Consideration phase. This peculiarity makes Pinterest an incredibly strategic platform for B2Csaudi arabia whatsapp businesses , which can use it to inspire and positively favor users' purchasing decisions.
In a digital ecosystem now defined as the “Messy Middle” ( Source: Think With Google ), Pinterest represents a fundamental touchpoint for the consumer: with its visual content , made up of videos and photos, it offers an alternative response to normal websites, allowing the user a different, more inspirational and creative navigation.
Also considering that, in the Italian market, it is a platform (for the moment) dominated by personal accounts, competition with other brands is practically non-existent: another point in favor of this channel.
Pinterest: Its Audience, in Numbers
Whether it’s booking a holiday getaway, purchasing new workout gear, or buying cookbooks, people on Pinterest are busy with their goals and looking for items to help them achieve them.
People who use Pinterest have a positive mindset and expect the content they find on the platform to reflect that same vibe. Additionally, brands that share positive content are estimated to see higher overall engagement .
Pinterest Statistics
Source: Morning Consult, United States, Updated Study “Being Positive Pays Off” Commissioned by Pinterest, July 2023
Pinterest's audience is currently large and diverse, with approximately 60% women and 40% men, mostly between the ages of 35 and 55.
To give just some numbers, and to understand the importance that this search engine can represent for a business, it is estimated that:
There are more than 445 million monthly active users on Pinterest worldwide , 21 million of which come from Italy ,
80% of users say they have discovered a new brand or product on the platform,
89% of weekly Pinterest users have purchased something after seeing Pins from brands.
Source: Pinterest Trends (2023)
What industries is Pinterest suitable for?
Because of its inspirational nature, Pinterest is not suitable for all sectors and, consequently, not even for all targets: it is particularly suitable for the entire B2C world, in particular in the Fashion, Beauty, Furniture, Cooking, Travel, Hobbies and Art sectors.
Pinterest-friendly industries
How can you understand if your product/service is searched for or not by Pinterest users? Just do a search!
You can do a test by searching for a set of keywords that are important for your business (both brand and generic) within the platform , observing which contents rank, and, above all, whether any competitors are ranking.
Trends in Italy on Pinterest
Trends in Italy on Pinterest in November
Source: Pinterest Trends
What to optimize: Profile, Pins, Boards
Profile
Profile description : maximum 200 characters, here you enter the most strategic keywords for the business
Logo and cover image : must include the brand's logo, colors and fonts
Following : Pinterest recommends, even to brands, to follow other profiles in line with their target (even competitors themselves)
Pin
Pin
Pins are proposed organically as a response to a search and are effectively posts that can be structured in different ways: single image, carousel or Pin idea (like Stories on IG).
The elements that can be optimized in this case are:
the image to upload;
the title of the Pin;
the description ;
image alt tag ;
the destination link ;
the board to assign the Pin to
linkable products ( up to 15)
