With ICP, Buying Center & Personas for the optimal B2B Customer Journey b

[Shishirgano9]

AdobeStock_©-MH_444909429_900x527px

B2B companies work with ideal images of their desired customers. There are three levels: The Ideal Customer Profiles (ICP) are designed at the company level, buying centers represent decision-maker groups and buyer personas represent the respective individuals in these groups. In this article, we explain the connection, define the term ICP more precisely and give tips for further pages.

The more specifically you address your desired gambling data america customers or companies, the greater the likelihood that they will become accounts or leads and ultimately customers.

In order to answer the following questions for B2B companies in connection with inbound marketing , it is necessary to develop a comprehensive understanding of the customers. Basic questions must be answered:

What challenges do our ideal customers face?
What information needs do our ideal customers have along their customer journey ?
How do they become aware of our company?
What content convinces them and shows that we are experts in our field?
Ideal images help immensely here.