Sending anonymous, non-customized emails
Posted: Thu Jan 30, 2025 5:38 am
Not all leads are the same. But they are all people with different reasons for making purchasing decisions, and we all seek different benefits from each product we buy.
When you treat every customer the same, you simply won't chile mobile database appeal to their individual needs. Your outreach or sales process will leave them feeling undervalued or misunderstood.
This is where personalization comes in. Manually personalizing each individual email is a difficult task (and not worth your time). Using a CRM and marketing automation allows you to track the behavior of potential customers and segment your lists correctly so that you can send the right emails to the right people with minimal time investment on your part.
Research shows that personalized emails improve click-through rates by 14% and conversions by 10%, so it's worth the time and investment to segment your list and send relevant emails.
When you treat every customer the same, you simply won't chile mobile database appeal to their individual needs. Your outreach or sales process will leave them feeling undervalued or misunderstood.
This is where personalization comes in. Manually personalizing each individual email is a difficult task (and not worth your time). Using a CRM and marketing automation allows you to track the behavior of potential customers and segment your lists correctly so that you can send the right emails to the right people with minimal time investment on your part.
Research shows that personalized emails improve click-through rates by 14% and conversions by 10%, so it's worth the time and investment to segment your list and send relevant emails.