Or maybe your product range didn’t catch their eye back then, and they didn’t have a chance to see all of your new and exciting additions. That’s where a little refresher can be helpful.A win-back email offers an opportunity to remind your subscribers of what your brand is all about, and what you have to offer right now. That might mean your value proposition, current promotions, or a showcase of your latest products and content, as lastobject does:lastobject winback email email marketing for ecommerceright away, they get to the heart of the matter: you’ve been an inactive subscriber and you probably haven’t seen all the new things they’ve been up to.
First, lastobject shares two articles from its blog on how to lead a argentina phone number resource zero-waste, sustainable lifestyle. These immediately engage you with their core brand values of eco-friendliness, sustainability and activism, making it about more than just sales.Next, they give you a taste of their expanding product range. Lastobject is probably most well-known for its reusable lastswab, which went viral on social media a while back, and so it’s likely that many of their subscribers are unaware of their new innovations. This email hopes to change that, with quick descriptions and calls to action to learn more.
Lastobject product recommendations winback email marketing for ecommercerefresher emails are a way to remind your subscribers why they joined your mailing list in the first place and keep your brand fresh in their mind, without the need for a discount or coupon.What they are not are overly salesy or aggressive. Like lastobject, it’s important that your email nudges rather than demands, with low-friction ctas and engaging copy. It’s also important that you keep these kinds of emails up-to-date, so you can keep showcasing your latest ideas and improvements.
Strategies for Seasonal Email Campaigns
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