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Location experiences in instant messaging channels

Posted: Thu Dec 05, 2024 10:45 am
by Prisila405
In a market as competitive as the current one, offering this service is crucial to attract and retain consumers.

In this context, how can we improve customer service when it comes to shipping? One way to do this is through conversational experiences, especially considering that there are currently around 2.87 billion users globally using messaging apps on mobile phones , according to Statista .

Conversational experiences have proven to be quite effective strategies for improving list of croatia whatsapp phone numbers customer service . Sectors such as retail, finance, telecommunications, and parcel and logistics have been able to improve their customers' experience thanks to messaging channels.

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An example is Estafeta , the leading Mexican company in logistics solutions that optimized its communications thanks to the conversational experience : of the half a million people with whom they chat each month for all types of queries related to tracking and locating orders, 90% are answered automatically by a chatbot .

Messaging channels are essential to improve the Customer Experience and generate location experiences in various aspects, such as:

eCommerce
E-commerce has grown incredibly worldwide, and Mexico is no exception, ranking as the second Latin American country with the highest revenue in the sector ( according to Statista ). In addition to that, it has a penetration of digital buyers of 39.3%.