Improve website content using buyer persona
Posted: Sat Feb 01, 2025 3:13 am
Site accessibility
Here, it is mainly a question of mobile display. In SEO, offering a mobile-friendly site is part of Google's relevance criteria.
However, implementing a mobile version does not necessarily mean that you should prioritize the mobile version of your site over the desktop version.
In other words, if you think your target audience is more mobile-oriented, put a lot of your effort and time into building a beautiful and functional mobile site. On the other hand, focus your efforts on desktop if you think the mobile version will not be the preferred version for your traffic.
A very simple way to determine this is to use Google Search Console . In the “Performance” tab then “Devices”, you will be able to analyze precisely the amount of traffic that each type of device brings you.
The content of the site is also strongly marked by the identity argentina telegram number database of your typical buyer. The following elements may change:
The level of language to adopt : formal language will be expected by an educated target, on a serious and complex site, whereas a site which focuses on a younger target can afford to use more familiar language.
The vocabulary to use : in the same way, the vocabulary used greatly changes the target's perception and opinion on the site. From an SEO point of view, using the same vocabulary as the target means favoring certain keywords in particular in order to improve the chances of attracting this target to the site.
The topics to cover and the level of information to provide in the content : not all targets ask the same questions and do not look for the same information, nor in the same way. This is why your buyer persona allows you to select the best topics to cover. This correlation between the information your target is looking for and the information you offer on your site is the guarantee that the target will find your content interesting: this is the basis of SEO! From an e-commerce point of view, you will be able to remove blockages and obstacles to purchasing if you answer your target's questions: this will help to promote conversion.
Here, it is mainly a question of mobile display. In SEO, offering a mobile-friendly site is part of Google's relevance criteria.
However, implementing a mobile version does not necessarily mean that you should prioritize the mobile version of your site over the desktop version.
In other words, if you think your target audience is more mobile-oriented, put a lot of your effort and time into building a beautiful and functional mobile site. On the other hand, focus your efforts on desktop if you think the mobile version will not be the preferred version for your traffic.
A very simple way to determine this is to use Google Search Console . In the “Performance” tab then “Devices”, you will be able to analyze precisely the amount of traffic that each type of device brings you.
The content of the site is also strongly marked by the identity argentina telegram number database of your typical buyer. The following elements may change:
The level of language to adopt : formal language will be expected by an educated target, on a serious and complex site, whereas a site which focuses on a younger target can afford to use more familiar language.
The vocabulary to use : in the same way, the vocabulary used greatly changes the target's perception and opinion on the site. From an SEO point of view, using the same vocabulary as the target means favoring certain keywords in particular in order to improve the chances of attracting this target to the site.
The topics to cover and the level of information to provide in the content : not all targets ask the same questions and do not look for the same information, nor in the same way. This is why your buyer persona allows you to select the best topics to cover. This correlation between the information your target is looking for and the information you offer on your site is the guarantee that the target will find your content interesting: this is the basis of SEO! From an e-commerce point of view, you will be able to remove blockages and obstacles to purchasing if you answer your target's questions: this will help to promote conversion.