And When Should You Use It as a Marketer?

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Conclusion on the digital media coverage of the Tokyo 2020 Olympic Games
Now that everyone has taken stock of the impact of the 2020 Summer Games in terms of viewership, ratings, ad dollars and more, we hope our brief analysis of the digital impact will also contribute to the bigger picture.

Although the 2020 Olympics were filled with all sorts of challenges and unexpected twists and turns, we can see that despite lower interest and many controversies, they still had an impact on the digital landscape - bringing more social media appeal to athletes, different sports and even sports-related products.

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