How to prevent your website from losing positions on Google

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Maintaining a good position on Google is one of the biggest challenges for those working in digital marketing. The rules of the game are constantly changing, and what was a best practice yesterday may be irrelevant or even harmful today. In this article, we will discuss the main strategies to prevent your website from losing positions on Google, ensuring that you remain at the top of the search results.

1. Update your content regularly
Keeping your content up-to-date is essential for your website to be considered relevant by Google. Outdated pages tend to lose rankings over time, as Google's algorithm favors recent and relevant content. Review your articles and update them with new information, statistics, and trends.

2. Maintain a good user experience (UX)
Google values ​​user experience (UX) when ranking websites. This means your egypt number dataset needs to be easy to navigate, fast, and optimized for mobile devices. Websites that take too long to load or have a confusing structure tend to lose rankings. Focus on:

Loading speed : Optimize images, scripts and minimize the use of heavy plugins.
Responsiveness : Ensure your website works perfectly on smartphones and tablets.
Intuitive design : Keep navigation clear and simple.
3. Have impeccable technical SEO
Technical errors can directly affect your website’s performance in search rankings. Good technical SEO helps Google crawl and index your content correctly. Here are some key points:

Sitemap.xml and Robots.txt : Make sure they are configured correctly.
Broken Links : Fix links that point to non-existent pages.
SSL Certificate : Ensure your website is secure (HTTPS).
4. Fix broken links
Broken links negatively affect user experience and Google indexing. Regularly audit your site to identify links that are no longer working and replace or remove them. This keeps navigation smooth and improves your authority in the eyes of search engines.