How to apply SEO to your e-commerce
Posted: Sat Feb 01, 2025 5:47 am
It's no secret that search engines have become the world's biggest showcase, changing marketing forever. What not everyone knows is how to do good SEO in e-commerce.
To help you understand what this term actually means, why technical SEO is applied to online stores, and how to apply it, we have prepared this content. Keep reading and enjoy your learning!
What exactly is SEO in e-commerce?
The acronym for Search Engine Optimization , the famous Search Engine Optimization, is nothing more than a set of strategies that help to rank internet pages for the first positions in the major search engines, such as Google .
Meanwhile, e-commerce is the sale of products, services and information products carried out online. Therefore, SEO for e-commerce is hungary number dataset more than the practice of applying SEO techniques to websites that carry out these transactions.
But how does this work in practice? Many people believe that search engines simply “find” anything on the internet. In fact, they only relate to pages that they already know, that is, that have been previously indexed by their system.
Today, this indexing can be done manually, even to speed up the process, and not just wait for Google's famous little robots to come by and find your page: you need to give a signal that you exist, or they will never index you.
This is where SEO comes into play as page optimization . Naturally, your business will not be the only one dealing with what you sell, so before positioning your page in the results, they need to decide which criteria will be used, right?
After all, it could be in alphabetical order or even in order of arrival. However, over time, they realized that it was necessary to create increasingly demanding algorithms , so that only the best content actually appeared on the first pages.
In other words, the best way to understand the role of SEO is this: create excellent content , ensuring that platform users have the best possible experience with your material.
It is important to have this work philosophy, as some people try to cheat the system (tactics like this are known as black hat). But this, in addition to not being sustainable, can result in penalties for your page or even your site being permanently excluded from the platform.
Inside the main algorithms
Therefore, another fundamental point for those who want to do SEO, and thus position their e-commerce, is to understand what are the main parameters used by Google and other search engines.
Initially, they applied, as something truly revolutionary, the criterion of academic works: the more a work is cited by others, the greater its relevance, right? Thus, the external links were what filtered the most important content.
But since then, a lot has changed. Whether because of actions such as black hat, or because of advances in technology, such as the use of mobile devices (which are now present in 91% of searches, according to data from Comscore ).
There are over two hundred algorithms running. Some of the main ones are the following:
Keyword and texts;
Internal and external links;
The architecture of the site;
Recent content update;
Responsive design (mobile);
Social media integration;
Share buttons;
Loading time;
Error scanning;
Among many others similar.
But when applying SEO to your e-commerce, can it really provide practical and quick results in your positioning? That’s what we’ll see next!
Why apply SEO to your online store?
You know that phrase we hear a lot, “out of sight, out of mind”? That’s what happens when it comes to sales. Regardless of the size of your business, it’s essential to invest in SEO (Search Engine Optimization) strategies to stand out.
To help you understand what this term actually means, why technical SEO is applied to online stores, and how to apply it, we have prepared this content. Keep reading and enjoy your learning!
What exactly is SEO in e-commerce?
The acronym for Search Engine Optimization , the famous Search Engine Optimization, is nothing more than a set of strategies that help to rank internet pages for the first positions in the major search engines, such as Google .
Meanwhile, e-commerce is the sale of products, services and information products carried out online. Therefore, SEO for e-commerce is hungary number dataset more than the practice of applying SEO techniques to websites that carry out these transactions.
But how does this work in practice? Many people believe that search engines simply “find” anything on the internet. In fact, they only relate to pages that they already know, that is, that have been previously indexed by their system.
Today, this indexing can be done manually, even to speed up the process, and not just wait for Google's famous little robots to come by and find your page: you need to give a signal that you exist, or they will never index you.
This is where SEO comes into play as page optimization . Naturally, your business will not be the only one dealing with what you sell, so before positioning your page in the results, they need to decide which criteria will be used, right?
After all, it could be in alphabetical order or even in order of arrival. However, over time, they realized that it was necessary to create increasingly demanding algorithms , so that only the best content actually appeared on the first pages.
In other words, the best way to understand the role of SEO is this: create excellent content , ensuring that platform users have the best possible experience with your material.
It is important to have this work philosophy, as some people try to cheat the system (tactics like this are known as black hat). But this, in addition to not being sustainable, can result in penalties for your page or even your site being permanently excluded from the platform.
Inside the main algorithms
Therefore, another fundamental point for those who want to do SEO, and thus position their e-commerce, is to understand what are the main parameters used by Google and other search engines.
Initially, they applied, as something truly revolutionary, the criterion of academic works: the more a work is cited by others, the greater its relevance, right? Thus, the external links were what filtered the most important content.
But since then, a lot has changed. Whether because of actions such as black hat, or because of advances in technology, such as the use of mobile devices (which are now present in 91% of searches, according to data from Comscore ).
There are over two hundred algorithms running. Some of the main ones are the following:
Keyword and texts;
Internal and external links;
The architecture of the site;
Recent content update;
Responsive design (mobile);
Social media integration;
Share buttons;
Loading time;
Error scanning;
Among many others similar.
But when applying SEO to your e-commerce, can it really provide practical and quick results in your positioning? That’s what we’ll see next!
Why apply SEO to your online store?
You know that phrase we hear a lot, “out of sight, out of mind”? That’s what happens when it comes to sales. Regardless of the size of your business, it’s essential to invest in SEO (Search Engine Optimization) strategies to stand out.