How Big Data can impact your company's business

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You've probably at least heard about Big Data. But if you have no idea what it is, welcome to the club!

Even though it has been widely discussed in recent years, this topic is still not very well known, or at least not understood. And if you need, or want, to know a little more, then continue reading this text!



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What is Big Data?
Imagine being able to know how your customer will behave, which will help you make more accurate decisions to achieve better results? That's what Big Data does!

In other words, this is a term used for the set of techniques that analyze large volumes of data that are generated every day in companies .

Using Big Data correctly allows you to make more assertive decisions, but for this to happen, the company needs to be able to analyze this world of data , comparing it with market trends – which brings predictability to behavior.

And the result? Greater competitiveness and, of course, a positive impact on your organization’s consumers.

The most interesting thing about Big Data is that it refers to any type of information – whether structured (tables, spreadsheets, lists, etc.) or unstructured (images, texts, etc.).

Therefore, all companies have the possibility of using this set of data analysis techniques. To do so, everything will depend on the tools used to collect, store and, of course, process this information.



Data analysis is not something new, but it became something more common, if we can put it that way, when, in the early 2000s, data analyst Doug Laney determined that it was necessary to consider the 3 V's:



Volume: As you can imagine, it is related to the immense amount of data that the company collects.
Speed: Agility to transmit and process data.
Variety: This refers to the format in which the data is generated.


But, as everything evolves, Big Data has also changed. So two more V's were added:



Veracity: For the analysis to be carried out correctly, it is essential that the data is authentic.
Value: All data must be relevant and necessary for the progress of the business.


Importance of Big Data
First of all, what you need to understand is that it doesn't matter how much data your company has, but rather what is done with that data, how it is analyzed and, of course, how that information is used.