Step by step guide to structuring your online sales operation

[shuklarani621]

Last year, Brazil registered a record number of small businesses opening, surpassing the mark of 3.9 million enterprises, that is, 19.8% more than in 2020. This survey by Sebrae (Brazilian Service of Support for Micro and Small Enterprises), based on data from the Federal Revenue Service, shows a recovery of the economy after the Covid-19 pandemic and reinforces the entrepreneurial profile of Brazilians.

But having a cool idea and opening a CNPJ (National Registry of Legal Entities) are just the basics. For your business to be successful, grow and make a profit, there is a long road that involves effort, dedication, but, above all, a good jamaica number dataset plan and structuring of the sales operation.

And if you have an attractive business, why not sell to the whole of Brazil and even to other countries? It may seem bold, but it is possible to start a business and not just sell to friends and neighbors. With the Internet increasingly present in people's lives, you can and should have an online sales operation to boost your sales potential.



Why is it important to structure the sales operation?
You can open a physical store and attract the attention of consumers in your neighborhood. But why not attract the 57.8 million Brazilian consumers? According to the United Nations Environment Program , this is the size of the consumer class, that is, people with purchasing power who earn R$20,000 or more per year. With an online store, you can reach all of them.

It’s incredible, but it’s not that simple. You need to plan, organize and structure an online sales operation. It doesn’t have to be complex or rigid, but everyone involved must be clear about the sales flow and that all prospects and negotiations must follow the steps of the sales funnel.

Don’t forget to periodically revisit the cycle, revalidate the touchpoints and, of course, measure the results. Corrections along the way are essential and ensure that the best approach is being applied at each stage in the sales process.



Choose the right tools to structure your online sales operation


Website
Your business is online through a website. Having a platform that meets your needs with an area about your business, highlighting products and/or services, photos and details with a killer e-commerce , privacy policy, field for contact and questions.

Remember to define KPIs and monitor them so that your company achieves the desired operational efficiency. With this in mind, count on a strategic partner like InCuca Tech, and have all the support and guidance to boost your sales.



Social media
Being on social media and building relationships with people is essential , but did you know that there are tools for business use? This makes it easier to manage the different channels and even stand out with Google Business or sell through Facebook and/or Instagram.

There is no sales strategy without digital marketing. Your company needs to be on social media, not all of them, but those where your target audience is active.