Don’t waste your negative keywords

[sharminakter]

The solution is simple: create negative keyword lists. This way, you can quickly apply the same list to your campaigns and ad groups without having to repeat the same searches over and over again.

(But don't forget to check these lists regularly, see point 1!)

When you start adding negative keywords to your account, do so with a clear strategy.

As we mentioned, you can add negative keywords at every level of your ads, whether it’s for the entire account or for individual ad groups. A common mistake marketers make is misusing negative keywords because they temporarily lose sight of their overall strategy.

When working without a strategy, you can use keywords nigeria telegram number database that are already in a negative keyword list, or you can use negative keywords that should only be relevant at the ad group level in an account-wide list. While the former is a waste of time, the latter can create confusion and bigger problems (see #1 again).

The solution is not complex at all: set your priorities, determine which keyword is relevant and which is not, and then properly categorize and prioritize your negative keywords at the appropriate level.

For this step, refer to the irrelevant/relevant/highly relevant section of the pie chart we presented earlier: the least relevant keywords should be on your account list, the others can belong to one campaign (but not the other) and should be considered on a case-by-case basis.

Best Practices for Successful Negative Keyword Lists
When working with Google Ads, you should create a negative keyword list and then review it regularly. You should also expand it based on monthly (or even weekly) reports.

Yes, it’s a lot of work. Luckily, we’ve done some of the work for you.