Customer attraction: professional or amateur website creation?

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The biggest problem for entrepreneurs today is how to make ends meet at the end of the month. And it all depends on how much revenue they will make. This is directly related to something that managers usually don't pay attention to: reaching the right audience with the right type of information .

Although there are several factors that influence the buyer persona 's path to your business, the key point is to discover how they see your website: creating a professional website attracts much more conversions and engagement than an amateur online environment.

After all, the old saying: you can't kenya number dataset a book by its cover doesn't work very well in everyday life. No one buys a book that's been forgotten on the shelf, crumpled and with a torn cover. Everyone wants the most beautiful book, the one with elements that make it stand out from the rest.

So why should your business be any different? Here are the top topics your business needs to create a professional website .



Professionalism is reflected in how your customers find you
In today's world, where everything happens online, it is essential that your website attracts your customers . More than just a pretty look, you need to project an image of credibility , professionalism and quality to your customers. This is what will spark their interest in your product.

Therefore, to know if your website is able to attract your audience and will be able to convert it into an opportunity, you will initially need to check the following points:



Are my domain and website hosting adequate?
Before creating a professional website, you need to define your domain and hosting.

The domain is the electronic address of your website , and ideally it should be directly linked to your brand, so as not to confuse your audience.

Remembering that the domain must be available to make the purchase!

Hosting is responsible for displaying the website .

Currently, there are several companies that offer this type of service, such as: WordPress, Hostgator, GoDaddy, Locaweb and Hostinger .



What type of tool are you using to create your professional website?
WordPress is the market leader when it comes to website creation. This is because, through its dashboard, you can create blogs, manage online stores, news portals, create a database for your customers' information and much more.

With WordPress you will be able to manage your website and your business , regardless of whether it is a blog, institutional website, e-commerce or virtual store, single page or “one page”, among others.

For this reason, this is the recommended system for your business and it should be the first thing you have in mind when you decide to create a website or improve it .

In addition, the appearance of your website can be defined by you in a personalized way or by a theme from the bank itself provided by WordPress.

There are countless models that perfectly suit your type of business and can be styled according to your preference.